Vena Solutions is designed to take Excel mastery to the next level, automating reporting and simplifying strategic analysis so actors with a stake in financial planning can draw reliable and novel insights from data.
Industry: SaaS
Location: Toronto, Ontario, Canada
Services provided: Content marketing, SEO, web design, development, and digital PR
Challenges
Vena Solutions needed a content marketing agency to help them create blog posts that wouldn’t only rank but also earn high-authority links from reputable news sources. More specifically, Vena wanted to target difficult keywords to become an authority in their industry and increase their topical relevance.
The results
Growth summary
Siege Media immediately got to work creating top-funnel pieces for Vena Solutions, keeping shareability in mind. These included a range of statistics-centric posts that encouraged others to link back to Vena as an authority in the space.
Siege Media saw quick results with the post “SaaS Statistics,” which has earned 173 links on several websites with high domain ratings, like MarketingProfs (DR 84), PayPro Global (DR 81), and Female Foundry (DR 92).
Another top-funnel statistics and trends post that found success gaining links included “AI Statistics,” which earned 434 links, including some from HubSpot (DR 93), USA Today (DR 92), and Cloud Fusion AI (DR 92).
This high-quality content ranked well in the SERPs and earned links from reputable sources, helping Vena become an authoritative voice in the SaaS automation and reporting industry.
After AI Overviews impacted traditional search results, Siege Media provided Vena with specific recommendations to boost AI visibility. These included restructuring data on essential pillar pages and creating schema markup in articles, FAQs, and author bylines.
Branded search increased by 50% following the updates, indicating that readers had established trust in the brand. As of January 2026, Siege Media-created content gained over 1,200 links in two-and-a-half years of engagement. Additionally, chatbots are also finding Vena’s content authoritative, as it appears in over 1,200 citations in LLMs.
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