- SaaS•
Siege Media helped explode Zendesk’s traffic value by over $880K
$882,463
increase in traffic value
215%
increase in blog traffic value
91%
increase in links to the blog
Zendesk provides Software-as-a-Service (SaaS) solutions for customer support, sales, and multiple dimensions of communication, aiming to simplify business complexities and enable smooth connections between companies and customers.
Industry: SaaS
Location: San Francisco, CA, U.S.
Services provided: Content marketing, SEO
Challenges
When Zendesk approached Siege, they had a well-established brand and ample resources. However, they acknowledged the presence of outdated content that required attention and were falling short of their traffic targets. They sought an expert who could deliver SEO optimization best practices, conduct comprehensive keyword research, and develop both strategic and high-quality content.
Zendesk also needed UX improvements to remain competitive with their competitors. They were open to sitewide recommendations that would help them meet their goals.
These efforts were crucial in their quest to secure top positions on search engine results pages (SERPs). Ultimately, Zendesk was searching for a content partner whose strategic direction would directly contribute to driving traffic growth and conversions to their product.
The results
Growth summary
Siege launched into action, creating web design mockups to recommend improvements to author bios, the Blog homepage, the Resources hub, and more.
Siege also implemented a long-tail bottom-funnel strategy, prioritizing “best X” pieces to showcase Zendesk’s software, customer service, and technology expertise. These pieces were strategically placed on both the blog and services pages to maximize their impact on conversion.
Bottom-funnel content pieces like Top 12 call center software for 2025 skillfully blended informational and transactional elements while keeping blog design best practices, such as high-quality imagery and user-friendly charts, at the forefront.
This bottom-funnel approach proved highly successful, with Siege creating several of Zendesk’s top 10 traffic earners. Notably, one of these pieces, The best customer service software for 2025, currently holds a top position on the SERP, with a $53.8K traffic value.
Siege also took a unique approach to middle-funnel posts like Profit margin calculator and Customer service email templates, offering value to users who provided their email addresses. This helped Zendesk capture more leads, expand their content portfolio, and stand out among competitors.
As a result, Siege effectively overcame Zendesk’s content plateau, achieving 215% organic traffic growth within a year.
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