Idea Generation
Pre-Launch
Post-Launch
  • Concept Notes

    Complete

    1. Simple - The idea is easy enough to understand for the target demographic and the industry's related news publications.

     Completed

    2. Unexpected - The idea concept or idea reveals new information. Or the study can be tweaked/pivoted to reveal new data.

     Completed

    3. Concreteness - Is it something the reader can quickly make a connection with. It is something real, measurable and not abstract.

     Completed

    4. Credibility - The content is trustworthy: the idea/concept, website design, layout, formatting, images, trust symbols, and history of good content all convey the trust required to be effective.

     Completed

    5. Emotions - The content triggers emotion within the reader, whether subtle or extreme.

     Completed

    6. Tells Stories - There is a story or idea behind the concept that engages the reader deeper than just being shown data without explanation.

     Completed

    7. The idea, when communicated, won’t be received as overly promotional/directly selling the products of the business it represents.

     Completed

    Technical Notes

    Complete

    8. We are capable of creating/outsourcing this content to be made at the quality level that is required to be successful.

     Completed

    9. This content type can technically formatted in a structure that is aesthetically pleasing given our content restrictions (CMS standards, content requirements, etc).

     Completed

    10. The projected cost in time and money is within the allocated budget.

     Completed

    11. The expected outcome is worth the risk of time/money allocated.

     Completed

    Internal Requirements Notes

    Complete

    12. We have established primary and secondary KPIs based on our internal goals and cost/time guidelines.

     Completed

    13. The content created can be reasonably expected to meet or exceed our target KPIs.

     Completed

    14. We have verified that the content appeals to a large segment of the target audience, such that it has a high probability of hitting the target KPIs.

     Completed

    15. We have verified that the target market also frequently performs the target action we want them to perform (link, share an article, like).

     Completed

    16. The content is on-brand and can be conveyed in a way that is within brand messaging requirements while still being successful.

     Completed

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    Additional Notes:

     Completed Get More Siege Media Content By Email

  • Title, Subtitles & Subheaders Notes

    Complete

    1. The formatting of the title is aesthetically pleasing.

     Completed

    2. The title is as short as possible without losing meaning.

     Completed

    3. The title grabs attention and piques interest without being overbearing to the target market.

     Completed

    4. The title contains necessary SEO keywords, if applicable.

     Completed

    Body Content Notes

    Complete

    5. The body is an appropriate length for the content type.

     Completed

    6. The body accurately and obviously conveys the expectation of the post title.

     Completed

    7. There is enough text for people and search engines (if applicable) to understand the content/determine relevancy for appropriate keywords.

     Completed

    8. The body is accessible by search engines/crawlable by search engines, if applicable/necessary.

     Completed

    9. There are no spelling, grammatical, or punctuation errors.

     Completed

    10. There’s proper line and paragraph spacing for easy reading and scanning.

     Completed

    11. There are useful subheaders where appropriate.

     Completed

    Rich Media (Video, Audio, Images) Notes

    Complete

    12. Rich media quality is high, to the extent that it does not impact load time.

     Completed

    13. Rich media doesn’t overly distract from text content, if an accessory.

     Completed

    14. Rich media is appropriate for the content and its viewers, and is on-brand.

     Completed

    15. External rich media is used with permission and does not violate any copyrights.

     Completed

    16. External rich media is self-hosted, where possible, to prevent broken content in the future.

     Completed

    17. Rich media displays properly when resized to new devices or when used as thumbnails.

     Completed

    18. Rich media has been appropriately marked up with metadata such as alt tags.

     Completed

    Trust Notes

    Complete

    19. The site itself has an attractive design/the post is aesthetically pleasing enough to convey the content expectation of the target market.

     Completed

    20. If the content is complex, there is sufficient data, explanation or reasoning for the results.

     Completed

    21. Trust symbols are present (BBB, as seen on, clients, Twitter followers, etc.).

     Completed

    Links Notes

    Complete

    22. We have linked to the client site where it makes sense to, either for SEO or traffic.

     Completed

    23. We have linked to external sites that invoke trust and/or add value to the post.

     Completed

    24. We have not added so many links that it impacts the readability or trust of the content.

     Completed

    Shareability & Engagement Notes

    Complete

    25. The content is designed/structured in a way that it enables the target market to take action on our preferred conversion actions/micro-conversions.

     Completed

    26. There are necessary share buttons on the post in high-visibility locations, without impairing on site speed or trust.

     Completed

    27. Social share buttons are in high-visibility locations on every device/browser size.

     Completed

    28. Social sharing buttons are properly executing and cite the company social accounts where necessary (“via @example”).

     Completed

    29. The content ends with a call to action that is appropriate for the content type.

     Completed

    Timing Notes

    Complete

    30. The post or promotion of this post does not fall on or near any major holidays.

     Completed

    31. The post will be published and promoted during peak viewing and sharing hours.

     Completed

    32. We have established the outreach timing window to maximize the effectiveness of freshness, and appropriately scheduled labor time to do outreach.

     Completed

    33. There hasn’t been a recent release of a similar idea which could dampen success.

     Completed

    Technical, Metadata and SEO Considerations Notes

    Complete

    34. The content looks aesthetically pleasing on all major browsers and mobile devices.

     Completed

    35. The content includes a meta description.

     Completed

    36. Other appropriate metadata is added (rel=author, Open Graph tags, Twitter Cards, Schema.org, etc).

     Completed

    37. If necessary, we have created a custom title tag to best optimize for SEO.

     Completed

    38. The content does not have any characteristics (large files, overuse of images, extreme document size, etc) that may be counterproductive to load time.

     Completed

    39. The content has appropriate analytics code enabled to properly measure the campaign.

     Completed

    40. The URL is short while still conveying the meaning of the article and also including keywords, where necessary.

     Completed

    41. There is a date on the post where appropriate.

     Completed

    Editing/Testing Notes

    Complete

    42. We have tested the final product on all major browsers to make sure it looks and functions as expected.

     Completed

    43. We have proofread the post, including titles and metadata, for grammatical errors and spelling mistakes.

     Completed

    44. We have compared our content to competing content in the market and confirmed it is better or can be made better on a realistic timeline.

     Completed

    45. The content has been shown to one or more team members not directly associated with the project.

     Completed

    46. The content has been shown to one or more members of the target market for feedback.

     Completed

    Pre-Launch Marketing Notes

    Complete

    47. We have sent out teasers/previews/hints of the content to the target market in front of the release date to build buzz, where applicable.

     Completed

    48. We have given reporters/influencers early access to the content/ability to break the story as an extra leverage point, where applicable.

     Completed

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    Additional Notes:

     Completed Get More Siege Media Content By Email

  • Content Sharing Notes

    Complete

    1. We have shared the post on all company specific social accounts during peak activity time, where applicable.

     Completed

    2. We have done a second share of our content on our company specific social accounts, where applicable and still on-brand.

     Completed

    3. We have seeded/upvoted our content on social news sites such as Reddit, StumbleUpon, Hacker News, Inbound.org, and etc, where applicable.

     Completed

    4. We have sent the content to our e-mail marketing list at the time they are most likely to take the action we want, where applicable.

     Completed

    Direct E-Mail Outreach Notes

    Complete

    5. The e-mail template is not overly promotional.

     Completed

    6. The e-mail template does not include spam flag words (free, money, etc), wherever possible.

     Completed

    7. The e-mail template has enough custom fields that it could not appear to be a bulk e-mail to the receiving party.

     Completed

    8. The e-mail template has been shared with another internal member of the team for review.

     Completed

    9. The e-mail subject grabs attention and appears to be directly targeted at the receiving party.

     Completed

    10. We have sub-segmented the target market to spend more time and care in doing outreach to high value prospects and less to low value ones.

     Completed

    11. E-mails are being sent during the time period the target market is most likely to take the action we want.

     Completed

    Contacting The Target Market Notes

    Complete

    12. We have contacted all those who have linked or shared other content like ours, where applicable, while still within the time window that is effective for our content.

     Completed

    13. We have contacted all those who are potentially interested in our content based on site relevancy/prospecting done in the Idea Generation phase, where applicable, while still within the time window that is effective for our content.

     Completed

    14. We have followed up with e-mails we sent to the target market where it is appropriate to/non-harassing.

     Completed

    Reporting/Measurement Notes

    Complete

    15. We have measured the performance of our content based on the primary and secondary KPIs we established in the idea generation stage.

     Completed

    16. We compiled all the performance data in an area that can be referenced.

     Completed

    17. We have assessed the conclusions made during the idea generation/pre-launch phase and compared them to reality.

     Completed

    18. We have reported the performance of the content to interested stakeholders, including lessons about what conclusions were misguided.

     Completed

    Content Maintenance Notes

    Complete

    19. Reminders have been set to do a content audit to ensure the content is still fully functional, the content is up to date, or otherwise, that the content is worth keeping on the site.

     Completed

    20. For content with evolving performance metrics, such as landing pages, we have set up benchmarks to compare our content against competitors.

     Completed

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    Additional Notes:

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