73% of B2B websites experienced significant traffic losses last year, and the disruptions keep coming. If your head is spinning trying to keep up, add these SEO podcasts to your rotation for insights from experts in the thick of it.
The only constant in SEO is change. That and people saying it’s dead. But you can’t abandon SEO because it’s core to your visibility online. This is especially true as AI reshapes how people search. Generative engine optimization (GEO) is becoming an essential layer on top of traditional SEO. AI disruption in search engines is making traffic harder to acquire.
We’ve refined our approach over the years, combining SEO with GEO to drive measurable results, including 250,000+ visit increases for our clients.
Catch the strategies behind that growth on our own podcast, and browse the best SEO podcasts worth adding to your rotation below, vetted for active publishing and relevance to SEOs and marketers.
- Content & Conversation
- Authority Hacker Podcast
- Experts on the Wire
- EDGE of the Web
- Search Engine Journal Show
- Search Off the Record
- Crawling Mondays
- The Best SEO Podcast
- Search News You Can Use
- Search with Candour
- The SEO Mindset Podcast
- Say It Anyway Podcast
- The Ahrefs Podcast
- The BuzzStream Podcast
Best SEO Podcast Quick Comparison
| Podcast | Best For | Format |
|---|---|---|
| Content & Conversation | Content marketers + SEOs wanting tactical, actionable advice | Interview |
| Authority Hacker Podcast | Building and scaling authority sites | Co-hosted + guests |
| Experts on the Wire | Deep-dive practitioner interviews | Interview |
| EDGE of the Web | Staying current on SEO and digital marketing news | Interview |
| Search Engine Journal Show | Comprehensive SEO and digital marketing coverage | Interview |
| Search Off the Record | Google insider perspective on how search works | Co-hosted |
| Crawling Mondays | Technical and international SEO practitioners | Interview |
| The Best SEO Podcast | Full-stack digital marketing + SEO | Interview |
| Search News You Can Use | Google algorithm updates and AI analysis | Solo |
| Search with Candour | Technical SEO and AI search enthusiasts | Interview |
| The SEO Mindset Podcast | SEOs focused on career development and professional growth | Co-hosted |
| Say It Anyway Podcast | Agency-side and technical SEOs | Interview |
| The Ahrefs Podcast | SEOs and marketers who want to keep up with GEO, content marketing, and industry debates | Interview |
| The BuzzStream Podcast | PR professionals and SEOs who want to keep up with the latest in GEO | Interview |
1. Content & Conversation
- Hosted by: Ross Hudgens
- Topics: GEO and AI search, Content strategy and optimization, SEO measurement and reporting
- Frequency: Weekly
- Listen on: Spotify | Apple Podcasts | YouTube
Hosted by Siege Media founder (and up-and-coming author of one of the best SEO books) Ross Hudgens, each episode features candid conversations with SEO experts and marketers on what’s actually driving organic growth right now.
Recent conversations have tackled some of the highest-stakes questions in organic search: How GEO actually works, what happens when Google limits rank tracking data, how enterprise teams scale to millions of international SEO visits, and whether AI-generated content can hold its own in a more discerning SERP. We also cover the role that digital PR plays in supporting organic growth goals.
Siege Media is a full-service GEO agency, and we’re building new search strategies for the AI era. To help you stay ahead, we trade notes with some of the best minds in the industry.
If you want to understand how the smartest content and SEO teams are operating right now, it’s worth a subscription.
Recommended episode: What Your CMO Needs to Know About AI Search w/ Tom Critchlow
2. Authority Hacker Podcast
- Hosted by: Gael Breton and Mark Webster
- Topics: Affiliate marketing, SEO, content creation, and monetizing authority sites
- Frequency: Weekly
- Listen on: YouTube | Apple Podcasts | SoundCloud | Spotify | RSS
Authority Hacker is known for providing in-depth insights and strategies related to building authority websites and online businesses. Hosts Gael Breton and Mark Webster share their experiences, case studies, and actionable tips for listeners looking to establish and scale their online presence.
They cover affiliate marketing, content creation, SEO, and strategies for growing and monetizing authority sites. Authority Hacker’s podcast also features interviews with industry experts and successful online entrepreneurs, offering additional perspectives and insights into authority site-building and digital marketing.
Recommended episode: What a Real AI Business Looks Like (No Hype)
3. Experts on the Wire
- Hosted by: Dan Shure
- Topics: Content marketing, SEO, and industry trends
- Frequency: Biweekly
- Listen on: Apple Podcasts | RSS | YouTube
Hosted by Dan Shure, Founder of Evolving SEO, this podcast features in-depth interviews with SEO professionals, digital marketers, and industry experts. The podcast was rebooted in March of 2026 alongside a new YouTube channel.
From technical SEO to content strategy, this podcast aims to provide listeners with actionable insights, practical tips, and valuable knowledge from experienced practitioners in the field.
Episodes often cover content creation, link building, on-page and off-page optimization, and discussions on the latest trends and updates in search engines. The podcast format allows for deep dives into specific topics, making it a valuable resource for beginners and seasoned professionals in digital marketing.
Recommended episode: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind
4. EDGE of the Web
- Hosted by: Erin Sparks
- Topics: SEO, digital marketing, social media, and industry trends
- Frequency: Weekly
- Listen on: Apple Podcasts | RSS | Spreaker | Spotify
Hosted by Erin Sparks and the team at Site Strategics, this podcast covers digital marketing, SEO, and technology trends. It often features interviews with industry leaders, experts, and professionals who share insights, experiences, and best practices in the ever-evolving digital landscape.
Episodes may cover a wide range of subjects, including SEO techniques, content marketing, social media trends, and discussions about the latest tools and technologies shaping the digital marketing industry.
This podcast aims to provide actionable insights and valuable information for marketers, business owners, and anyone interested in staying in the know on the latest developments in the digital space.
Recommended episode: Content Strategy and LLMS.txt
5. The Search Engine Journal Show
- Hosted by: Loren Baker
- Topics: SEO, PPC, social media, content marketing, and digital marketing
- Frequency: Weekly
- Status: Active
- Listen on: Apple Podcasts | Spotify
Hosted by Loren Baker, the founder of Search Engine Journal, this podcast covers a range of SEO and digital marketing topics. It often features interviews with industry experts, thought leaders, and professionals who share their insights and strategies on the latest trends.
This podcast covers a wide range of topics related to SEO, content marketing, social media, algorithm updates, and best practices in the ever-evolving landscape of online marketing. It’s tailored to appeal to SEO beginners, experienced marketers, and business owners looking to enhance their online visibility.
They also craft each episode to provide actionable takeaways and practical tips that listeners can apply to improve their digital marketing efforts.
Recommended episode: Where Search Attention Is Moving And The Metrics That Track It
6. Search Off the Record
- Hosted by: Google Search Central
- Topics: Google Search, SEO, and website performance
- Frequency: Monthly
- Listen on: Deezer | Apple Podcasts | TuneIn | Spotify | YouTube | Radio Public
For an SEO podcast that optimizes website performance in search results, look no further than Search Off the Record, hosted by Google Search Central.
This podcast provides insights into how Google Search works, common issues web admins might face, and answers to frequently asked questions about SEO.
Featuring discussions among Google’s Search Relations team members, including John Mueller, Gary Illyes, and Martin Splitt, they often share behind-the-scenes information about Google’s search algorithms and discuss best practices for website owners and SEO professionals.
Recommended episode: Are websites getting “fat”? Page weight, HTML size & Googlebot limits explained
7. Crawling Mondays
- Hosted by: Aleyda Solis
- Topics: Content optimization, crawling, and web analytics
- Frequency: Monthly
- Listen on: Apple Podcasts | Spotify | YouTube
Crawling Mondays is a video podcast hosted by Aleyda Solis. It focuses on SEO reviews, news, and interviews. Solis is an SEO Consultant and the founder of Orainti, a specialized SEO consulting company.
Each episode is generally short, with some lasting only a few minutes; however, she distills down the information SEOs need to know each week.
For those who enjoy Solis’ podcast, her website offers additional SEO guides and helpful resources.
Recommended episode: Google Is Sending Less Traffic, but SEO Is Not Dead
8. The Best SEO Podcast
- Hosted by: Matt Bertram
- Topics: SEO, AI-powered marketing, and digital strategy
- Frequency: Weekly
- Listen on: Apple Podcasts | Spotify
The Best SEO Podcast, also known as The Unknown Secrets of Internet Marketing, is a weekly podcast by Matthew Bertram. A veteran marketer and CMO, Bertram focuses on providing practical tips and insightful interviews to listeners.
A no-nonsense approach, Bertram is concentrated solely on showing you how to gain a competitive edge.
With episodes recently released weekly, you can explore topics such as mastering YouTube SEO, the era of AI-powered growth, and developing influencer marketing strategies.
Bertram isn’t always focused solely on SEO; he connects listeners with the broader digital marketing industry to create a robust full-stack podcast with knowledge.
Recommended episode: SEO’s New Frontier With Duane Forrester
9. Search News You Can Use
- Hosted by: Dr. Marie Haynes
- Topics: Critical updates and analysis on SEO and AI news
- Frequency: Irregular
- Listen on: Apple Podcasts | Spotify | YouTube
There is a lot of SEO news out there, and Google doesn’t plan to stop updating it anytime soon.
Dr. Marie Haynes releases Search News You Can Use on an irregular schedule, providing you with needed information whenever your favorite search engine makes a change or the industry shifts.
As a speaker and teacher on website strategy, Haynes has introduced concepts to SEOs for over a decade and a half.
Then, sign up for her email newsletter for additional helpful information on the SEO industry.
Recommended episode: Google admits that Search is becoming agentic
10. Search with Candour
- Hosted by: Jack Chambers-Ward
- Topics: Technical SEO, content strategy, digital PR, and AI search
- Frequency: Weekly
- Listen on: Apple Podcasts | Spotify
Every Monday, Jack Chambers-Ward sits down with SEO experts from around the world to discuss the news, recap conferences, and provide advice that moves the needle.
From technical SEO and structured data to digital PR and AI’s impact on search, Chambers-Ward is a sharp interviewer who pushes guests past surface-level takes. If you want nuanced, data-backed conversations rather than recycled advice, this one belongs in your weekly rotation.
Recommended episode: Navigating SEO in the Age of AI and Misinformation
11. The SEO Mindset Podcast
- Hosted by: Sarah McDowell and Tazmin Suleman
- Topics: Career development, personal growth, imposter syndrome, and professional skills for SEO practitioners
- Frequency: Weekly
- Listen on: Apple Podcasts | Spotify
The SEO Mindset is the only podcast in the industry dedicated to the human side of SEO careers. Hosts Sarah McDowell, an SEO specialist with over a decade of experience, and Tazmin Suleman, a mindset coach, tackle topics rarely covered elsewhere:
- Imposter syndrome
- Burnout
- Setting boundaries
- Navigating career growth in a fast-changing field
For SEOs looking to level up professionally, not just technically, this is a worthwhile addition to the rotation.
Recommended episode: Is It a Good Idea To Use AI? We Explore With Jack Chambers-Ward
12. Say It Anyway Podcast
- Hosted by:Mordy Oberstein and Miruna Dragomir
- Topics: Marketing, branding, AI, GEO, and SEO
- Frequency: Biweekly
- Listen on:Apple Podcasts | Spotify
SE Ranking relaunched their previous “DoFollow” podcast as the Say It Anyway Podcast, hosted by Mordy Oberstein, SE Ranking’s Head of Brand and Miruna Dragomir, Plannable’s CMO.
Episodes of the new pod are shorter, from 15 to 40 minutes, making each one easy to consume and apply. The theme is taking things you’re not “supposed” to say in digital marketing and saying them anyway. You’ll find rants, contrarian takes, and guests who provide new angles. Recent episodes have leaned heavily into AI’s impact on search, a useful lens for SEOs navigating the shift toward AI Overviews and generative search experiences.
Recommended episode: Conversational AI Meets Cognitive Bias: Re-engineering Search Strategy for the Human Brain
13. Ahrefs podcast
- Hosted by: Tim Suolo
- Topics: GEO, AI, marketing, branding, content strategy, and SEO
- Frequency: Biweekly
- Listen on: Apple Podcasts | Spotify | YouTube | Amazon Music | Audible
Tim Suolo, Ahrefs’ CMO, runs a podcast focused on interviewing “the most interesting people in SEO.” Ahrefs is one of the biggest software companies in the space, and with a bootstrapped ARR of over $100 million, their team knows a thing or two about marketing.
Suolo loves to scrap, so you’ll see mythbusting, tough questions, contrarian takes, and even the occasional debate. The podcast focuses on interesting guests, so topics vary widely from copywriting to AI workflows, business success and failure stories, branding, and SEO tactics.
This podcast is perfect for SEOs who want to keep up with AI, learn about marketing, and see what people in the industry are debating about.
Recommended episode: I Debated the Inventor of Zero-Click Marketing | Amanda Natividad (SparkToro)
14. BuzzStream Podcast
- Hosted by: Vince Nero
- Topics: Link building, GEO, digital PR, and AI
- Frequency: Irregular, often weekly
- Listen on: Apple Podcasts | Spotify
BuzzStream is a popular outreach and link building CRM in the SEO industry. Their team has been solving the tedious outreach bottlenecks for SEOs for almost 20 years. The company’s podcast often focuses on external activities, like managing how and when other people talk about your brand.
Vince Nero, Director of Content Marketing at BuzzStream, talks to some of the most influential people in the SEO industry about what’s changing, what works in outreach, and how to influence AI results. In GEO, PR and outreach are more important than ever, so you’ll find this podcast useful even if you’re not a link builder.
This podcast is for PR professionals, SEOs, and anyone who wants to keep up with the latest in AI search.
Recommended episode: What Does AI Know About Your Brand? w/Dixon Jones
Grow Traffic and Revenue With Siege Media’s GEO Services
Improving your SEO doesn’t happen overnight. With some of the best SEO podcasts in the industry added to your listening queue, you’re one step closer to honing your SEO skills and actually getting SEO projects accomplished.
At Siege Media, we build GEO strategies that win in the new era of search. Our team includes experienced content marketing strategists, data journalists, SEO analysts, designers, editors, and front-end developers. By crafting original content and advising on SEO content strategy, we can help you boost conversions and expand your audience reach.
If you’re ready to go beyond the podcast and put strategy into practice, our content marketing services are built to drive organic growth — from strategy to execution. Or get in touch to talk through what’s possible for your site.
