Content Marketing Recap from Social Media Marketing World 2014 #SMMW14

By on | Posted in Content Promotion

Social Media Marketing World 2014 provided a wealth of knowledge, particularly for content marketers. Presenters emphasized the necessity to invest in good content, while “not building your business on rented land” – particularly referring to businesses that have invested thousands into their Facebook page, only to realize that only 1% of their content will now organically show up in the newsfeed.

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How to Reverse Engineer Success on Reddit

By on | Posted in Content Development

Reddit is a great place for many businesses to have a presence. Its demographic is largely male (59%), 25-34 years of age, and based in the United States. For the right company, the site is an audience development sweet spot, which allows for great opportunity to get a wide range of interesting content in front of consumers.

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How to Find Someone’s Email Address

By on | Posted in Content Promotion

There is a saying in basketball – “You miss 100% of the shots you don’t take.” In the outreach world, this quote transfers well – we can’t drive our preferred action unless our contact receives the request, and most times, the biggest barrier to getting this request in front of our contact is not being able to find their email address.

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