PR is somewhat of a new thing for many SEO companies. They’ve shifted to content marketing, content strategy and the like, and because of that, they’re slow on the trigger in terms of really assimilating the skills that experienced PR companies have spent 10,000 hours picking up.Read More »
There is a saying in basketball – “You miss 100% of the shots you don’t take.” In the outreach world, this quote transfers well – we can’t drive our preferred action unless our contact receives the request, and most times, the biggest barrier to getting this request in front of our contact is not being able to find their email address.Read More »
As a lifetime search engine marketer transitioning into the world of content development, content strategy and therefore, content marketing, I’ve experienced the pain associated with developing content at scale.Read More »
In early 2012, John Doherty wrote a piece on Moz about the linkbuilder’s ideal productivity setup. This was a great post, which was very popular at the time. It included productivity tools and ready-made outreach templates from many industry linkbuilders.Read More »
Boomerang for Gmail is an amazing tool for those that do outreach. It makes it easy to schedule emails for the future, or automatically bounce the email back to the top of your inbox if you haven’t gotten a reply. For those that operate within Gmail, it’s a must have.Read More »
For the first time last night, I noticed Google+ began testing rel=author-esque photos in the search results for companies on competitive queries. The first example came in a foreign market, on the search result flights.Read More »
The above is my presentation from MozCon in Seattle, WA, on “Rapid Fire Link Building for Your Content”. The slides include new tools, as well as tips to improve your visibility and build more links. It also features the debut of our new producitivity tool, Auto Boomerang, an add-on for Gmail.Read More »
I was browsing Uncrate this weekend, distracting myself without real point, and I was taken aback by a structure element they’ve made unique – the Prev/Next element on the footer of their blog. There, they use unique text on the first three pages.Read More »
Link reclamation is not an entirely new thing, but the tools that have enabled us to find mentions of the things we own online have only recently begun to proliferate.
Fresh Web Explorer, Image Raider, simply searching on Google by date, trackbacks in Google Analytics – these are all valuable tools to see where the things we own online have been mentioned.
At the end of April, I was lucky enough to be invited to Leeds, England to present at ionSearch. While there, I presented on “Rapid Fire Content Marketing Strategies”. Last week, I tweaked the presentation slightly and offered it again to an audience in Boston at SearchLove.Read More »