- SaaS•
Siege Media helped increase organic traffic value for a design platform’s resource library by 2,065%
10,166,690
impressions from Siege Media-created content
4,125%
increase in organic monthly traffic to the resource library
$529,681
increase in organic traffic value to the site
Our client is a modern and collaborative design platform dedicated to making design accessible to everyone, including engineers, managers, and stakeholders.
Industry: SaaS
Location: United States
Services Provided: Content marketing
Challenges
This design platform needed a content marketing agency to help expand its resource library and increase conversions for a collaborative online whiteboard tool with hundreds of templates spanning use cases like brainstorming, strategic planning, research and design, and team meetings.
Having never worked with an outside agency before, the client came with substantial goals, KPIs, and high expectations — which Siege Media met with confidence in the quality of content we would produce.
Growth summary
Siege Media immediately jumped into creating top-funnel content focused on collaboration in the workplace to spark interest in the client’s whiteboard tool. These subjects included “what is” and “how to” queries targeting professionals across industries, covering topics broad enough to capture a vast audience — from problem-solving frameworks to workplace processes.
Organic traffic and traffic value for the resource library landing page skyrocketed quickly. In just three months, Siege drove a $3K increase in monthly organic traffic value alone.
Siege Media also built out a 99-article color meanings hub targeting designers looking to learn about colors and their application in UI design. Of these articles, 93 rank on Page One for their target keyword. The hub now sees an average of 573K monthly visits and an organic traffic value of $51.3K.
Ultimately, Siege Media’s engagement has shown excellent results, with traffic value for the resource library increasing by 2,065%. To date, we’ve helped achieve 2,714 conversions from Siege-written content, 10.2 million impressions, and a 4,125% increase in organic traffic to the resource library.
We'll level up your content. You'll see the results.
