Siege Media helped Purple appear in LLMs and increase traffic value by $557K
$557K
increase in traffic value
224%
increase in monthly organic traffic to the blog
11.7K
citations in LLMs
Purple is an innovative mattress company with a patented GelFlex Grid® technology that cradles each pressure point.
Industry: E-commerce
Location: Lehi, Utah, U.S.
Services provided: Content marketing, UX recommendations
Challenges
Purple needed an agency to create simple, engaging content about mattresses and product education. They also had a goal to teach their audience about sleep health while enticing them to purchase Purple products, like mattresses and pillows. Because of this, Siege Media needed to create a content strategy that followed Purple’s brand guidelines and leaned into emphasizing the company’s unique value.
The mattress brand also measured success in different ways. First and foremost, Purple wanted to get potential customers in front of their products. They also valued specific traffic metrics, like organic traffic, traffic value, growth, and page views. Finally, they wanted to free themselves from the “bed-in-a-box” branding that overwhelmed the mattress market by featuring content with GelFlex Grid® messaging to show how they differentiate from other companies.
As AI Overviews took center stage in 2025, Siege Media focused on increasing impressions and capturing emerging AI search features. The team also prioritized building a loyal readership that could eventually convert, knowing that most users do not purchase a mattress on their first visit.
The results
Growth summary
Siege Media began the engagement by identifying content gaps on their website, high-value keywords to include throughout various articles, and user experience recommendations for the Purple blog. Siege Media also identified low-performing content across the blog and pages within striking distance of Page One that needed optimization.
Siege Media provided the Purple team with blog design recommendations to enhance their user experience. These recommendations were specifically designed to help the Purple blog align more closely with SEO and GEO best practices, which could help content rank over time.
To enhance the blog hub experience, Siege Media recommended several UX and content improvements to better organize content, increase engagement, and guide users to high-priority pages.
The content marketing strategy began by creating a mix of new and revamped content. These articles spanned all levels of the funnel: Middle-funnel posts like “Full vs. Queen Mattress” had an average monthly organic traffic of 517 in June 2023, but after Siege Media performed a revamp, it steadily rose to 8,551 as of June 2025, an increase of 1,554%.
Siege Media also used content marketing expertise to create content that ranks and converts, hitting upon the core KPI that Purple requested. Some of the top-converting Siege Media posts include “Best Mattress for Back Pain” and “When Is the Best Time To Buy a Mattress?”
Though AI Overviews changed organic search forever, impressions for Purple have only increased. This is because Siege Media targeted all phases of the buyer’s funnel for the content strategy. Purple’s presence in AI Overviews and AI search has more than doubled the brand’s impressions. Ultimately, this led to 11.7K citations in LLMs, including 6.1K citations in AI Overviews.
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