Airbnb is an online marketplace and hospitality service focused on vacation rentals.
Location: San Francisco, California
Services provided: Link building
Airbnb knew they needed link building, but didn’t have the time to prioritize it internally. They were on the lookout for a link building partner they could trust with their recognizable brand.
Airbnb contacted us to expand their link generation efforts and, more specifically, generate links to their city pages.
For a brand like Airbnb, links aren’t necessarily hard to come by. That said, the challenge was generating links to their city pages, such as “Austin vacation rentals.”
We ideated a process to monitor Airbnb searches online, identified opportunities to follow up on, then asked for links to the site. We asked for specific links to relevant pages where location-specific opportunities existed.
Using their experience in working with big brands, we were careful and precise around Airbnb sentiment online and made sure to only reach out to targets who had not mentioned the company before and only mentioned the company in a positive light.
The results were outstanding. The three-month project resulted in 110+ earned links to the site and more than 40 links to their city pages.
“We were looking for a high-quality partner to help with off-page optimization, and multiple people kept pointing us to Siege Media. Working with Ross and the Siege Media team has been fantastic. Super sharp people and fantastic to work with!”
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