Emergency Assistance Plus® (EA+®) is an American global and domestic emergency travel assistance service. Founded in 1996, it is a membership program that provides emergency medical evacuation and transportation services, tailored to each member.
Industry: SaaS
Location: Oxnard, California, U.S.
Services provided: Content marketing, SEO, and web design
Challenges
Emergency Assistance Plus approached Siege Media because they wanted help with SEO recommendations and website design services for a complete blog redesign in the final months of 2024.
After being impressed with Siege Media’s initial services, they returned a few months later, needing a content marketing strategy to increase traffic and search visibility. Low brand awareness was a challenge because the general public doesn’t realize that emergency assistance services like EA+ are even available. The client needed creative ways to introduce prospects to travel assistance and other services under the EA+ brand umbrella.
The results
Growth summary
To start the web design and SEO engagement with Emergency Assistance Plus, Siege Media compiled high-level SEO recommendations and graphic design services to help boost the client’s authority and user experience. These included, but weren’t limited to, title tag and metadata recommendations, an internal linking audit, and extensive graphic design work.
Once the content marketing engagement started, Siege Media immediately got to work creating valuable articles to boost authority and brand awareness with a product focus. The results didn’t take long to impress: In only a year, the website’s monthly organic traffic increased by 141%.
The blog also saw significant improvement in traffic and link data. Monthly organic traffic to the blog increased by 363%, and traffic value boosted by 182%. Finally, links have seen some major gains. There has been an 840% increase in links to the blog and a 113% increase to the website. Conversions also saw a 380% year-over-year increase.
Siege Media’s content also helped enhance the brand’s authority, touching on a core KPI. Since partnering with Siege Media, Emergency Assistance Plus’ domain rating has risen by a remarkable 10 points in only a year, a clear result of Siege Media’s content driving stronger authority and measurable success.
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