How Siege Media added 3.5K+ links for Huntress’ blog in 15 months
229%
increase in traffic value to the blog
3.5K+
links in 15 months
357%
increase in monthly organic traffic to the blog
Huntress is a leading cybersecurity company focused on protecting and empowering small businesses and mid-sized enterprises. Combining the power of the Huntress Managed Security Platform with a human-led 24/7 Security Operations Center (SOC), Huntress delivers the top-rated technology, services, education, and expertise necessary to help companies overcome cybersecurity challenges and protect their critical business assets.
Industry: SaaS
Location: Columbia, Maryland
Services provided: Content marketing and digital PR
Challenges
Huntress approached Siege Media needing a partner that could become a one-stop shop for executing data-focused studies. One of the main priorities was driving meaningful media coverage and accelerating link velocity with digital PR services. They turned to Siege Media to handle the entire process, including brainstorming data-driven concepts, conducting necessary surveys, analyzing raw data, and crafting a final, compelling narrative.
Outside of specialized content creation, the partnership had to navigate a few key challenges to ensure success. The client had a strong in-house PR team, so Siege Media had to create a custom collaboration process to prevent any overlap in outreach efforts and ensure the right teams were contacting the right prospects.
A more nuanced challenge was mastering the client’s distinct brand voice, creating copy that felt both casual and professional. This, in turn, required collaboration with their team to get the tone exactly right.
The results
Growth summary
Siege Media began the engagement with a comprehensive content marketing strategy focused on organic link acquisition and data-focused studies to drive growth for Huntress. Initially, the strategy focused heavily on definitional content to help the client rank for core industry terms, such as those found in their cybersecurity glossary.
The team successfully amplified this new approach by focusing on high-impact, organic link drivers, such as statistics posts and trends reports on industry-specific terms.
This combined content approach delivered a powerful one-two punch, achieving direct organic link acquisition and increasing citations through LLMs. It also resulted in substantial growth across core KPIs in a 15-month period. Organic traffic to the Huntress blog skyrocketed by 357%, while the overall site’s organic traffic increased by 259%.
This significant increase in traffic growth led to a 229% rise in traffic value. But Siege Media’s primary objective — accelerating link velocity — was bragworthy, too: The site gained over 3,500 new links, resulting in a 143% increase in total referring domains. They also saw notable growth in AI-driven features like 316 AI Overviews and 215 ChatGPT citations.
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