Ross Hudgens welcomes Lily Ray, VP of SEO Strategy & Research at Amsive, for a wide-ranging conversation on what’s actually working (and what’s getting patched) in AI search right now.
They dig into the rise and likely fall of self-promotional listicles and comparison pages, the new wave of GEO manipulation tactics already being flagged as spam by Google and Microsoft, and how to build visibility that’s genuinely algorithm-proof.
Lily also shares how her team is using AI day-to-day, what the technical GEO checklist looks like in 2026, and why she’s still betting on Google winning the AI search race long-term.
Show Notes
00:00:11 – Lily’s new consulting practice at Algorithmic
00:02:11 – The rise and fall of self-promotional listicles
00:08:11 – Comparison pages and alternative posts
00:12:38 – Authentic authority vs. paid influence
00:15:42 – GEO exploits Google & Microsoft flag as spam
00:27:23 – Using AI day-to-day
00:30:46 – The GEO technical checklist
00:36:27 – Predicting the next 12 Months
