- SaaS•
Siege Media increased traffic value for Geotab’s blog by $198K
$198K
growth in traffic value
130%
increase in organic traffic
+2K
links
Geotab is a commercial telematics provider that connects vehicles to the internet and provides web-based analytics to help organizations manage their fleets.
Industry: SaaS
Location: Oakville, Ontario, Canada
Services provided: Content marketing & SEO consulting
Challenges
Geotab needed an agency that could deliver on both content quality and ranking potential, but their bigger concern was whether a new partner could get up to speed fast enough in a technical, compliance-driven industry to make an impact.
Additionally, Geotab holds very specific standards for how it speaks about its products and services, particularly regarding safety, compliance, accidents, and more, so Siege Media needed to invest significant time upfront in brand voice alignment and subject matter research.
The results
Growth summary
Siege Media began the holistic content marketing strategy with a focus on top-funnel topics. Since Geotab worked in a niche industry of fleet management, simple, explanatory articles helped pull in an audience. Traffic and value to these were solid, and Geotab started to gain authority in the space.
Since conversions were a primary focus for Geotab, Siege Media also pushed a bottom-funnel approach to content to ensure leads landed in their pipeline. The results across key performance indicators tell a clear story.
According to data from Peec AI, Geotab leads their industry in positive customer sentiment. It’s also the second-most visible company in its sector (only behind an industry giant) with the greatest share of voice. Siege Media’s content marketing strategy has been a win for LLM visibility, as there are nearly 3K citations on the blog alone.
There are other successes for the fleet management brand. Since onboarding, Geotab has seen a $198K increase in traffic value to their blog alone, as well as a 130% increase in organic traffic and over 2,000 links added.
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