We speak with Dave Gerhardt, founder of Exit Five, who reveals how to build a standout B2B marketing community.
He breaks down the impact of AI on SEO and content, his no-nonsense approach to LinkedIn content, podcasting as a content strategy, and why Exit Five moved from Facebook to Circle. It’s a sharp look at staying agile and authentic in modern marketing.
Show Notes:
- 0:00 Introduction to Dave Gerhardt and Marketing Insights
- 2:35 The Role of SEO in Modern Marketing
- 5:10 Content Creation and Personal Workflow
- 11:14 Building a Community Around Marketing
- 24:28 Authenticity in LinkedIn Posting
- 29:00 Podcasting as a Content Strategy
- 38:43 Building a Paid Community Experience
- 43:05 The Impact of AI on SEO and Content
- 47:11 Evolving SEO Roles and Future Strategies
Show Links:
- Dave Gerhardt
- Exit Five community
- Knowatoa AI rank monitoring
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