How Dave Gerhardt Built a B2B Audience of 200,000+

We speak with Dave Gerhardt, founder of Exit Five, who reveals how to build a standout B2B marketing community.

He breaks down the impact of AI on SEO and content, his no-nonsense approach to LinkedIn content, podcasting as a content strategy, and why Exit Five moved from Facebook to Circle. It’s a sharp look at staying agile and authentic in modern marketing.

Show Notes:

0:00 Introduction to Dave Gerhardt and Marketing Insights
2:35 The Role of SEO in Modern Marketing
5:10 Content Creation and Personal Workflow
11:14 Building a Community Around Marketing
24:28 Authenticity in LinkedIn Posting
29:00 Podcasting as a Content Strategy
38:43 Building a Paid Community Experience
43:05 The Impact of AI on SEO and Content
47:11 Evolving SEO Roles and Future Strategies

Show Links:

#seo | #contentmarketing

Ross Hudgens

Ross is the founder and CEO of Siege Media. He is a frequent speaker at marketing conferences and has a background helping startups and building visibility for businesses through content marketing. Siege Media has made the Inc. 5000 list six years in a row.