Noah Greenberg, CEO of Stacker, joins Ross to break down how his platform distributes brand content as earned media across thousands of news publishers and why it’s becoming a core part of modern SEO, digital PR, and GEO strategy.
They dig into the nuances of doing syndication the right way, from canonical tags and editorial standards to why Stacker’s network of 3,000+ publishers makes it a fundamentally different play than old-school link building.
Noah also explains how the rise of GEO is reshaping the value of syndication, as brands discover that republishing content across hundreds of news outlets dramatically increases the surface area for LLM citations.
Ross and Noah close out with a practical breakdown of what content actually performs on the newswire: proprietary data stories only your brand can tell, public data localized by geography, and well-timed “news you can use” tied to seasonal events.
Show Notes:
0:00 What Is Stacker? Distribution, Earned Media & How It Works
01:20 How Stacker Solved the Chicken-and-Egg Problem with Publishers
08:23 Google’s Syndication Warning & Why Stacker Plays It White Hat
13:11 The Real SEO & GEO Value of Content Syndication
17:04 Who Is Stacker Actually a Good Fit For? (B2B vs. B2C)
22:39 Local Content, Localization at Scale & Why It Outperforms
27:17 How Stacker Scales Across 3,000 Publishers Without Oversaturating
35:35 3 Types of Content That Consistently Win on the Newswire
