This week on Content & Conversation, Jimmy Daly, founder of Superpath and former Marketing Director at Animalz, delves into the intricacies of what makes a SaaS content marketing team truly excel. Drawing from countless interviews with industry leaders, Jimmy shares the recurring themes he’s identified among the best in the business.
In this episode, Ross and Jimmy discuss their favorite content strategies and share insights on avoiding common pitfalls — especially when the pressure to ramp up content production feels overwhelming. They explore the nuances of effective content development, offering practical methods to help you strike the right balance between volume and quality.
Whether you’re aiming to refine your blog strategy, hire the right freelancers, or learn from the successes and challenges of others, this episode has something for you.
Show Notes:
- 00:09: Welcome, Jimmy Daly, Co-Founder and CEO of Superpath
- 03:30: What does high-performance SaaS content look like?
- 06:48: The importance of knowing your product (Fresh Paint)
- 10:24: Outstanding content in SaaS
- 11:16: The advantages of compiling your own data
- 13:03: Jimmy’s Your Blog Is a Library Not a Publication
- 21:31: The three best content marketing approaches
- 24:33: The balance between publishing frequency and SEO
- 30:19: Missed traits of high-performing freelance writers
- 37:54: Final tips, tricks, and tactics
