Siege Media used SEO to improve Purpose Brands’ organic traffic and value by over 1 million each
1.05 million
increase in organic traffic for Anytime Fitness
140%
increase in organic traffic for Basecamp Fitness
$1.12 million
increase in organic traffic value for Anytime Fitness
Purpose Brands offers health and fitness franchise services across the U.S. These brands include Anytime Fitness, Waxing the City, Basecamp Fitness, The Bar Method, and Stronger U.
Industry: Health
Location: Woodbury, Minnesota, U.S.
Services provided: Technical SEO
Challenges
Purpose Brands approached Siege Media with the need to enhance SEO across the Anytime Fitness website. They wanted to learn about SEO best practices to improve the user experience and time on page. This meant Siege Media needed to identify which core pages needed updates and be their trusted resource for a brand-new SEO strategy that would revamp their website and assist in planning new content.
The results
Growth summary
Siege Media jumped into action by analyzing Purpose Brands’ most important pages and providing SEO recommendations to increase ranking potential. This strategy included multiple Keyword Opposition to Benefit Analyses (KOBs) that identified niche workout topics, expanding content beyond direct workouts while staying within the fitness and health vertical. Then, Siege Media delivered content briefs for the client’s writing team, enabling them to create targeted SEO content based on these KOB topics.
When Anytime Fitness implemented Siege Media’s initial recommendations, they made significant changes to essential pages, including location pages. The client is also actively refreshing content and utilizing the content briefs that Siege Media delivered, which continues to contribute to overall growth.
After seeing improvements in traffic and traffic value, Purpose Brands enlisted Siege Media to optimize additional websites under their umbrella to enhance their SEO.
In the end, these recommendations helped Purpose Brands grow across multiple websites. This includes monthly organic traffic growth of over 1 million for Anytime Fitness, an increase of $1.1 million in organic traffic value for Anytime Fitness, and a 140% increase in monthly organic traffic for Basecamp Fitness.
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