How Siege Media Helped Casper Launch Their Blog Twice

40%

increase in organic traffic

Top 5

most trafficked blog posts

100+

links in one year

The Client

Casper offers the most innovative sleep products that no one else had ever dreamed possible.

Industry: eCommerce

Location: New York

Services Provided: Content Marketing

Challenges

Casper spent years becoming the go-to “bed in a box” retailer, but were struggling competing for non-branded terms. Being outranked by lower quality competitors and affiliate sites was not an option and they needed a vendor who could match their high end aesthetic.

Growth Summary

Casper is a household name, but their content and blog was almost non-existent. Having focused all their attention on product R&D and paid channels, it was time to unlock the potential of search.

Following a brand kick off call, we immediately got to work on uncovering relevant “bed,” “mattress” and “sleep” terms to match the Casper buyer’s journey. Given Casper’s established authority, they saw immediate rankings for many terms. To ensure rankings “stuck” we also suggested monthly link building to continue to grow their backlink profile and overall authority.

After almost two years of working together, we also helped Casper with a blog CMS migration to make content production run smoother for their team. Our team led the project end to end, including design refreshes, development and content management to bring Casper’s disjointed content hubs all under one place.