Siege Media’s contribution to $271,000 monthly traffic value growth for

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increase in traffic value to /blog within one year

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increase in monthly organic traffic to /blog within one year

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The University of St. Augustine for Health Sciences (USAHS) is a graduate institution that emphasizes health science education through innovative quality classroom and distance education.

Industry: Education

Location: San Marcos, California

Services provided: Content marketing, digital PR, organic link building


USAHS recently launched their blog but had minimal internal resources to maintain a regular content calendar. Additionally, they had long review cycles for their content which included legal and medical reviews so they needed an agency with competent technical writers.

Growth summary

USAHS was new to search-driven content marketing and needed an agency they could trust to immediately get their audience and nuanced topics (e.g. graduate level health sciences, physical therapy, nursing and more). We were able to not only act as their content marketing department, but also provide input on SEO and content strategy with an upfront content audit.

In addition to suggesting search driven articles each month, we created monthly link building assets to distribute across relevant media in education and professional development. After just one year, USAHS has seen phenomenal growth in organic traffic, including doubling their traffic sitewide. To this day, our content makes up the top five most trafficked blog posts for USAHS.

Top performing content

What Is a Personal Philosophy of Nursing—and How Can It Help My Career?

The results

  • Ranking Page One for "nursing philosophy"
  • 3,700 monthly organic traffic
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Effective Study Techniques to Try This Year

The results

  • Ranking Page One for "study methods"
  • 2,300 monthly organic traffic
  • 694 links
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How to Become a Physical Therapist in 6 Steps

The results

  • Ranking Page One for "doctor of physical therapy requirements"
  • 394 links
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The Importance of Effective Communication in Nursing

The results

  • Ranking Page One for "communication in nursing"
  • 694 links
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