How Siege Media Increased University of St. Augustine’s Organic Traffic by 50%

50%

increase in monthly organic traffic in one year

800%

increase in monthly blog traffic in one year

200+

earned links

The Client

The University of St. Augustine for Health Sciences (USAHS) is a graduate institution that emphasizes health science education through innovative quality classroom and distance education.

Industry: Education

Location: San Marcos, California

Services Provided: Content Marketing

Challenges

USAHS recently launched their blog but had minimal internal resources to maintain a regular content calendar. Additionally, they had long review cycles for their content which included legal and medical reviews so they needed an agency with competent technical writers.

Growth Summary

USAHS was new to search-driven content marketing and needed an agency they could trust to immediately get their audience and nuanced topics (e.g. graduate level health sciences, physical therapy, nursing and more). We were able to not only act as their content marketing department, but also provide input on SEO and content strategy with an upfront content audit.

In addition to suggesting search driven articles each month, we created monthly link building assets to distribute across relevant media in education and professional development. After just one year, USAHS has seen phenomenal growth in organic traffic, including doubling their traffic sitewide. To this day, our content makes up the top five most trafficked blog posts for USAHS.