Siege Media powered a 491% traffic value increase for FSC
393%
increase in sitewide organic traffic
71%
increase in links sitewide
491%
increase in sitewide traffic value
Forest Stewardship Council (FSC) is an international non-profit organization that helps manufacturers, businesses, and consumers source products and materials from sustainable forests.
Industry: Consumer
Location: Bonn, Germany
Services provided: Content marketing and SEO
Challenges
Having never engaged in organic content, FSC was looking for a partner to help guide them through the process. As a high-authority site deeply rooted in sustainable forestry, they wanted a team that could create content that ranks well and drives traffic.
In addition to developing SEO strategies, FSC wanted a partner that could provide training to help build their internal team’s expertise. They needed to develop content in their English domain that would be applicable internationally and rank in multiple countries for their priority keywords. FSC also needed a partner to help them execute English-language content that reflects their commitment to sustainability while positioning them as a trusted authority in the field.
Siege Media also aligned the internal team regarding client goals and to fully understand FSC’s unique expertise. This ensured that the strategies and content delivered were highly effective and specifically tailored to FSC’s needs and objectives.
The results
Growth summary
Siege Media’s expertise and hands-on guidance made us the ideal choice to help FSC achieve its content goals. Siege Media launched the partnership with an extended onboarding process. We took our Keyword Opposition to Benefit (KOB) analysis a step further by translating it into other languages to lay the foundation for future globalized content.
We also collaborated closely with key stakeholders and forestry experts, conducting multiple rounds of interviews with subject matter experts. This allowed us to deeply immerse ourselves in the nuances of the field and gain the expertise needed to craft highly authoritative and compelling content.
Siege Media provided additional training, including an SEO workshop and ad hoc SEO recommendations, to help the FSC team continue learning and deliver extra value.
Since the partnership, FSC has seen a $28K increase in blog traffic value, a 30K increase in organic monthly blog traffic, a 491% increase in sitewide traffic, and a 71% increase in links.
When AI Overviews dominated the new SERP landscape, FSC stood strong with organic traffic and value increases while appearing in AI search results. Overall, FSC appears in 1.9K citations in LLMs, including 1.8K AI Overviews. And according to data from Peec AI, FSC ranks above its competitors in LLMs in terms of visibility, with an average position of 1.2 in industry-specific queries.
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