Join Ross as he sits down with SEO expert Cyrus Shepard to explore why brand building has become essential in today’s search landscape.
Cyrus shares what happened when he disavowed every inbound link on his site, why Google seems to reward authenticity over traditional SEO tactics, and how focusing on experience and trust can give you the edge in the ever‐changing SERPs.
Show Notes:
00:00 Welcome Cyrus and brand swag
01:10 The Bold Move: Disavowing Every Inbound Link
02:00 Aftermath: Results of the Disavow Experiment
06:17 When the Disavow Tool Still Matters
08:44 Contrarian Takes & Being ‘Right’ in SEO
09:43 Why Google Wants Real People
14:21 SERP History & Competitive Analysis
20:00 Over‐Optimizing vs. Brand Building
