Ross sits down with Tim Soulo, CMO of Ahrefs, to discuss the future of content marketing, SEO, and Ahrefs’ evolving approach to growth.
Tim shares insights on how Ahrefs built its marketing team, the role of SEO in today’s digital landscape, and why they’re investing in YouTube, LinkedIn, and thought leadership content.
They also discuss the challenges of enterprise marketing, the rise of social-first content, and the impact of backlink trends on the SEO industry.
Show Notes:
00:00 Intro – Meeting in Chiang Mai SEO
00:53 Ahrefs’ Marketing Evolution
06:06 SEO vs. Diversification in Marketing
10:09 The Role of Technical SEO at Ahrefs
12:57 LinkedIn & Social Media Strategy
18:10 Scaling Content & Thought Leadership
22:31 Going Upmarket: Enterprise Marketing at Ahrefs
30:38 The Power of Events & Conferences
32:22 Programmatic SEO & Directory Strategies
40:31 Backlink Trends & The Changing Web
46:55 The Future of Ahrefs Marketing
48:24 Announcing Ahrefs Evolve – West Coast Conference
Show Links:
Ahrefs: Top Website
Ahrefs: Data & Studies
Ahrefs YouTube
Tim Soulo’s LinkedIn
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