Producing fresh, high‑quality content at scale is one of the toughest challenges marketers face. AI tools can help, but only when you know how to guide them effectively.
That’s why we built this AI content marketing prompt library — a resource of tested prompts our team uses with models like ChatGPT, Gemini, and Claude.
AI prompt libraries are a game‑changer for content marketers, helping spark new ideas and overcome writer’s block. Recent content marketing trends show that more teams are adopting AI to scale production, stay competitive, and keep their content pipelines full.
Learn how our team incorporates dozens of prompts to improve our processes around creating blog posts, social media captions, and more.
- Understanding AI Prompts in Marketing
- What Is an AI Prompt Library?
- AI Brainstorming Prompts
- AI Outlining Prompts
- AI Writing Prompts
- AI QA/Editing Prompts
- AI Design Prompts
- AI Web Design Prompts
- AI SEO Prompts
- Client and Competitor Research Prompts
- How To Write an AI Prompt
- Tips for Using AI Prompts
- AI Is a Tool — Not a Replacement
Understanding AI Prompts in Marketing
AI prompts are becoming an essential tool for marketers who want to save time without sacrificing quality— and most teams are already on board. In 2025, 90% of content marketing programs reported using AI.
Used consistently, prompts keep your content pipeline moving and free up time for higher‑level strategy. The key is giving the AI enough context — like task, audience, and tone — so the output is relevant and ready to refine.
Pro tip: Treat every prompt like a creative brief. Clear direction leads to stronger, more usable results.
What Is an AI Prompt Library?
An AI prompt library is a curated collection of pre-written instructions you give to AI models like ChatGPT, Claude, or Gemini to get consistent, useful outputs.
Instead of starting from scratch every time, you pull a tested prompt, swap in your specifics, and get to work. For content marketers, that means more efficient workflows without sacrificing the quality and human judgment that actually makes content rank.
AI Brainstorming Prompts
Even for skilled content marketers, brainstorming effective content ideas is challenging, requiring creativity, focus, and a willingness to explore new perspectives.
AI prompt libraries inject a much-needed dose of inspiration, helping you conquer writer’s block and providing starting points.
Use these innovative brainstorming prompts to jumpstart your content creation:
Act as a marketing expert. Brainstorm a business’s target audience’s likely pain points and challenges about [TOPIC]. Before you start this task, ask me a few questions about the business so you can deliver the best possible results.
Analyze [TOPIC] using the question-storming technique. Suggest a blog post topic and data asset that we could promote to journalists that answers each question. The data asset could be a statistic, survey, data study, or use proprietary data. Put this information in a table.
I am [COMPANY DESCRIPTION]. I have [DATA POINT]. Our data has [X], which our competitors don’t have. What are some creative data study posts that I can write on this topic?
I’m a [COMPANY DESCRIPTION], and I want to survey 1,000 Americans. Generate 10 unique survey topics that can uncover newsworthy insights about [TOPIC] and include 2 broad story angles we can pursue. Include 2–3 example questions with 5 answers per question.
What emotions does this evoke? [SURVEY TITLE OF SUCCESSFUL SURVEY IN YOUR INDUSTRY]
Act as a content writer. Ignite creativity and generate fresh ideas for a blog post on [TOPIC]. Brainstorm a ten-point structure for the post and propose five catchy headlines to captivate your audience. Before you start this task, ask me a few questions about the business so you can deliver the best possible results.
Act as [CLIENT]’s blog idea generator and generate 20 ideas for a blog post about [TOPIC].
We want to conduct a statistically significant survey that targets [LOCATION, BUYER PERSONA]. What would be the sample size, if our level of confidence is 95% and the margin of error is 5%?
What are the top 5 questions someone new to [TOPIC] would ask, and how could each one become a piece of content?
I want to build a content cluster around [TOPIC]. Suggest a pillar page topic and 10 supporting blog posts that cover related subtopics.
Here are 5 existing articles on [TOPIC]: [PASTE URLS]. What angle is missing that hasn’t been covered yet?
What does the mainstream content about [TOPIC] get wrong, and what would a more nuanced or expert take look like?
What is the most common advice given about [TOPIC] that is actually wrong or oversimplified? How could that become a blog post?
AI Outlining Prompts
A solid blog post outline is essential to a successful piece of content. Many outlines will require very customized research, but writing simpler outlines or a series of outlines can quickly become repetitive busywork.
AI can help streamline this content creation step, saving you time and keeping your ideas on track.
Our team frequently uses the following prompts to ensure our outlines aren’t missing important sections of content. It can also be a helpful first step to break down complex topics into manageable sections:
I’m a [CLIENT INDUSTRY] company whose target audience is [ADD TARGET AUDIENCE INFO]. Suggest 5 post title options that are less than 60 characters that include the keyword “[KEYWORD]” as close to the front of the title as possible.
How could I improve this title to show more depth of knowledge while keeping it 50-60 characters and still including the keyword [KEYWORD]? Here is the title: [TITLE]
Please provide 5 engaging title tags that explain how to [KEYWORD] in the shortest amount of time. Include this exact keyword in the title: [KEYWORD].
I am writing a post on [KEYWORD]. Suggest a meta description of less than 155 characters that includes the keyword “[KEYWORD].” Below is my post outline. [PASTE POST OUTLINE]
I’m a [CLIENT INDUSTRY] company whose target audience is [ADD TARGET AUDIENCE INFO].
List out the steps to complete [TASK] that would benefit [AUDIENCE] that we should include in a blog post. Include a one-sentence description for each step. Include additional sections that would be helpful for someone completing this task.
I’m going to share an outline I’m writing about [KEYWORD]. I’d like you to compare the post to the top 3 Google results and tell me if there are any sections that could use more information, clarification, or additional helpful details. Also, tell me if any important sections are missing from my article.
How can I make the article more helpful for a reader with limited knowledge or understanding of “[KEYWORD].” [INSERT OUTLINE]
How can I use [DATA/STATISTICS/ETC.] from this website and tailor it to [USE CASE/TARGET AUDIENCE]? [ADD LINK TO WEBPAGE]
Brainstorm 10 of the most frequently asked questions about [TARGET KEYWORD].
I’m a [INDUSTRY] company whose target audience is [TARGET AUDIENCE]. I’m writing a post targeting the keyword “KEYWORD.” I’d like you to compare the top five results on Google and create an outline for this keyword.
I’m writing a post on [TOPIC]. Here is a list of the top-ranking posts: [ADD TOP POSTS]. Give me an outline of the information I would need to include in this post to stay competitive with these top-ranking posts.
How can I add unique value to this brief to differentiate it from the top-ranking posts?
Here is the brief I completed. [Upload]. Given the above outline, provide a bulleted list of the information missing from my outline that is included in top-ranking content.
Here are the top 5 ranking posts for [KEYWORD]: [PASTE URLS]. What unique angle or section could I add to my outline that none of these posts cover?
My target audience is [AUDIENCE]. Review this outline and flag any sections that are too basic, too advanced, or missing entirely for this reader: [PASTE OUTLINE]
AI Writing Prompts
Incorporating AI writing prompts into your creative process can spark your imagination and — when used responsibly — can help develop compelling, SEO-friendly content.
The secret is to think about it as a tool to push your original content to the next level — never a replacement for originality or human creators.
Below are a few prompts that can offer unique perspectives, suggest unexpected angles, and enhance the impact of your work:
The following is an article for a [CLIENT INDUSTRY/EXPERTISE] company [CLIENT NAME] on “[ARTICLE TITLE].” Are there any inaccurate or missing points? [ADD ARTICLE]
Write JSON-LD structure data with the script and type=”application/ld+json” attribute for the following FAQs: [INSERT FAQs WITH H3 tags]
Is there a metaphor or analogy we can use for this intro? Intro: [INTRO]
Analyze the provided research and compare it against the client’s brand guidelines. Identify any areas where the content deviates from the client’s desired brand voice, tone, or target audience. Please maintain the original content’s overall message and intent while suggesting improvements.
Here are the guidelines: [INSERT BRAND AND TONE GUIDELINES].
Here’s the Research: [PASTE RESEARCH]
What would be the best type of visual chart for this data? [INSERT DATA POINTS/COPY]
I am a/an [INSERT CLIENT DESCRIPTION]. We ran a survey to find [INSERT THE GOAL OF THE SURVEY]. Based on the results below, what are the key takeaways that are easy to understand, unexpected, concrete, credible, evoke emotion, tell a story that drives action, and are related to our products or services? These takeaways should be interesting to [INSERT TARGET AUDIENCE]. Here’s the survey data: [INSERT RAW SURVEY DATA]
I am a/an [INSERT CLIENT DESCRIPTION]. We ran a survey to find [INSERT THE GOAL OF THE SURVEY]. Based on the results below, what are the key takeaways that are easy to understand, unexpected, concrete, credible, evoke emotion, tell a story that drives action, and are related to our products or services? These takeaways should be interesting to [INSERT TARGET AUDIENCE]. Here’s the survey data: [INSERT RAW SURVEY DATA]
I’m creating a blog post on [KEYWORD]. I want to include 3 images throughout our post. I want to make sure the images add value (not just stock imagery). What are some visuals we should include?
Act as a content marketing expert. Develop a plan for creating interactive content for our blog post about [TOPIC]. Define detailed and actionable interactive assets to use. Provide ideas on the types of assets that will resonate with our target audience. Before you start with this task, ask me a few questions about the business so you can provide the best results possible.
I’m writing a post on [TOPIC] for [CLIENT], [EXPLANATION of CLIENT].
I’m going to give you some background on the client’s writing style and audience so you can answer questions more accurately as I write this post.
[ADD CLIENT EDITORIAL GUIDE]
Our key audience is [AUDIENCE].
Confirm you have reviewed and understand this information. Ask any clarifying questions now if needed.
Does this article speak to [product/service offering]? How can I make it more valuable to readers in [industry] or for those needing a specific use case?
What are some reputable sites I can go to to find data/stats to help write this post?
[UPLOAD POST] Where are some areas where I can naturally include the keyword “KEYWORD” in this post?
Rewrite the following paragraph to be more concise without losing the core message: [PASTE PARAGRAPH]
This section feels too technical for a general audience. Simplify it while keeping it accurate: [PASTE SECTION]
AI QA/Editing Prompts
Thorough content editing and quality assurance are the keys to error-free, engaging, and truly effective content. But, as you know, these tasks can be time-consuming — especially when you’re responsible for large numbers of projects.
AI can automate many repetitive tasks, including grammar checking and ensuring style consistency. These capabilities can improve your editing workflow, freeing up time to focus on other aspects of creation.
Use these QA/editing prompts to enhance your content’s credibility and ensure that it meets the highest standards of professionalism:
Referencing the best practices in this post, can you analyze the following copy and identify any issues?
Best practices: [INSERT LINK TO EXISTING ARTICLE]
Research: [INSERT COPY]
Review this blog article targeting [KEYWORD] for [INDUSTRY] client(s). Are there any key details missing that we should add or any inaccuracies that need to be corrected?
Can you make this section more scannable? Copy here: [COPY]
Our writing guidelines dictate that we use the Oxford comma, em dash, and title case throughout any blog post. Please review this post and note any discrepancies with the writing guidelines.
Research: [INSERT COPY]
Writing guidelines: [INSERT GUIDELINES]
Can you adjust this sentence from passive voice to active voice? [SENTENCE]
Can you remove all adjectives from this text: [COPY]
Are there moments of repetition throughout this article about [SUBJECT]? Copy here: [COPY]
Can you please remove flowery language and unnecessary words from the following paragraph? Copy here: [COPY]
How can we improve this paragraph? Copy here: [COPY]
Please reduce the wordiness in this sentence: [COPY]
I created a post on [TOPIC] and just received feedback.
Here is the copy: [PASTE COPY]
Here is the feedback: [PASTE FEEDBACK]
How do I adjust this section based on the feedback?
Transform the following raw client feedback notes into a well-structured, easily scannable style guide. The guide will be used by freelancers who have no prior knowledge of the client. The primary goal is to help freelancers turn in content that requires minimal revisions.
My audience for this article is [insert audience and knowledge level]. Is there anything in this article that comes off as too obvious or elementary?
How can we make obvious statements more enlightening for my target audience?
[UPLOAD COMPLETED RESEARCH] Review this post and ensure that it aligns with [BRAND]’s guidelines. Specifically, flag anything off-voice or that doesn’t use the right tone. [EITHER PASTE OR UPLOAD GUIDELINES]
Highlight any mistakes and present suggested changes.
Review this post and flag any sections that are too long or dense. Suggest where to add subheadings, bullet points, or white space to improve readability: [PASTE POST]
Review this post targeting [KEYWORD] and confirm the keyword appears naturally in the title, first paragraph, at least one H2, and meta description: [PASTE POST]
Review this post and flag any inconsistencies in how [BRAND NAME], [PRODUCT NAME], or industry terms are capitalized or formatted: [PASTE COPY]
AI Design Prompts
While experimenting with AI tools, we’ve found that their potential goes far beyond written content. It can also enhance your content design and boost collaboration with designers by giving you more creative direction.
Our content marketing team uses the AI design prompts below to ideate attention-grabbing design ideas, which our talented designers knock out of the park:
Analyze the content around these three images I need to create for a client’s post about [KEYWORD]. Each image will have illustrations that accompany the text. What is an overarching theme that I could use to help tie my illustrations together?
Image 1: [Information]
Image 2: [Information]
Image 3: [Information]
I’m creating an image for a client’s blog about [TOPIC] that contains too much text to be scannable for the reader. Can you help me rewrite the copy into one paragraph that is more easily digestible? [TEXT]
You are a graphic designer responsible for creating a color palette for a client in [INDUSTRY]. Their user base skews more towards [GENDER]. Can you help create a 6-color palette?
I need to illustrate 5 icons for an image titled [TOPIC].
What is the inverted hexadecimal color for [#FF0000]?
What is the hexadecimal that depicts a 50% tint to the color [#0580e8]?
Can you help me create a Photoshop action that opens 15 PDFs and saves them as .Webp images at 75% quality? I have Photoshop CC 2025.
I’m creating a blog image about [X]. Can you help me ideate 3 ways to make the image more engaging and provide relevant value for the content?
What would be the best type of visual chart for this data? [INSERT DATA POINTS/COPY]
I want to include a value-additive graphic that builds on the highlighted content without repeating the information. Please provide a description of a design that would be helpful and engaging to readers in this section.
I’m creating a blog post on [KEYWORD]. I want to include 3 images throughout our post. I want to make sure the images add value (not just stock imagery). What visuals should we include?
How can I visualize this text into an image? [COPY]
What is the most effective way to visualize a comparison between [OPTION A] and [OPTION B] for a general audience?
Review the following image description and suggest alt text that is descriptive, keyword-relevant, and under 125 characters: [IMAGE DESCRIPTION]
I have a process with [#] steps that I want to turn into a visual. What format would work best — a flowchart, timeline, numbered list graphic, or something else?
AI Web Design Prompts
By now, you’ve probably figured out that there’s almost no limit to how many processes AI can help improve — web design is no different. Just like with design in content, AI can also revolutionize your web and blog design process.
When used correctly, generative AI can streamline your creation of visually stunning websites that incorporate blog design best practices, as well as drive conversions and business growth. Check out our go-to prompts:
I’m designing an online calculator that helps users determine [TOPIC]. Can you propose some interactive features that will enhance the user experience?
What’s the recommended amount of padding to include between clickable text in a website sticky nav?
What are some ways to optimize the mobile user experience for a responsive web design?
What are some ways to optimize the mobile user experience for a responsive web design?
My client’s blog width is 600px with a text size of 18pt and line height of 26pt.
At what character count should I aim to introduce a “back-to-top” button to help users navigate the page more easily?
My client is using the serif font, [“FONT NAME”] for their website headers. Can you recommend a sans-serif font that pairs well with it, keeping readability in mind?
Review the following HTML and identify any accessibility issues that could affect screen readers or keyboard navigation: [PASTE HTML]
AI SEO Prompts
SEO is critical to any website’s success, boosting its visibility and driving organic traffic. But, as with the processes above, certain tasks can involve a lot of repetitive, busywork.
AI can be pivotal in streamlining tasks such as identifying relevant keywords, improving content structure, creating high-quality backlinks, and avoiding common SEO mistakes.
Here are the AI SEO prompts you can use to help optimize SEO deliverables:
Rewrite the following metrics to tell a positive narrative using the following core performance callouts: [INSERT PERFORMANCE CALLOUTS]
Please create a regex for the page below that works in Google Search Console. Please don’t group these into similar topics; just create a regex string that will show all the specific URLs here: [PASTE LIST OF URLS HERE]
Please create a regex that will work on Google Analytics 4 to look at [metric type] for the pages below. Since GA 4 has a 250-character limit for filters, please break this into multiple regex strings so it will work on GA 4. Please don’t group these into similar topics. Just create multiple regex strings that will show all the specific URLs listed here: [PASTE LIST OF URLS HERE]
I am getting an error for this schema code. The error flagged is “[PASTE SCHEMA ERROR MESSAGE HERE].” Please find the error and let me know what it is. Once the error is identified, please provide me with a new working schema code. [PASTE YOUR ENTIRE SCHEMA CODE HERE]
You are an SEO expert who creates optimized SEO content with keywords. Can you provide me with [#] FAQs focused on [TOPIC/S]? These topics should include long-tail keywords with search volume or People Also Ask questions from Google’s SERPs.
Attached are two lists of URLs. I need help creating a redirect map of the Old URL to the New URL. Rely on the slug of the URL to find the closest match. The lists may not be the same length. The goal is to find a matching URL for every URL on the old URLs list.
Please export the results into a CSV file. Column A should be the Old URLs, and Column B should have the corresponding URL from the New URL list. Column C should have the Similarity Percentage. [PASTE URL LIST]
You will act as a Google Search Quality Rater. I’m giving you the content for the homepage of a [BUSINESS CATEGORY] company. I’m also giving you the HTML for that same page. This page ranks for “[PROVIDE KEYWORD].” Rate the page against the E-E-A-T criteria in the Search Quality Rater Guidelines. [PASTE YOUR ENTIRE PAGE HERE]
I’m giving you Ahrefs keyword data. It shows keyword search volume, difficulty, cost per click, and more. Can you answer questions about this data and help filter it as a data analyst and SEO expert?
Can you give me 5 frequently asked questions or questions a potential customer might ask about “[KEYWORD],” “[KEYWORD],” “[KEYWORD],” or “[KEYWORD]”? Thank you!
Review the following content and suggest improvements to better target the keyword [KEYWORD]. Focus on header structure, keyword placement, and semantic relevance: [PASTE CONTENT]
Client and Competitor Research Prompts
Building a strong understanding of your client’s offerings and brand is the key to building great working relationships. They not only provide valuable insights for clients, but you can also use them to speed up competitor research as well.
Check out these AI prompts we’ve used to do brand reconnaissance to improve our understanding (and, as a result, our content positioning):
Here is some information about [CLIENT (URL)]. Based on this information and the info on their site, what are their ideal buyer personas? [INSERT INFO]
Please summarize the top 5 key differentiators for [SITE URL]
What are 3 elevator pitches you would use to promote [SITE URL]?
Review [COMPETITOR URL] and identify gaps in their content strategy that [CLIENT] could capitalize on.
Compare the messaging of [SITE URL] and [COMPETITOR URL]. Where does [CLIENT] have a clear advantage?
What are the most common customer objections a company like [CLIENT] would face, and how does their current messaging address them?
Based on [CLIENT URL], what pain points is their target audience most likely experiencing?
Based on [CLIENT URL], what tone of voice and messaging themes appear most consistently across their site?
How To Write an AI Prompt
Crafting effective AI prompts is essential for getting the best possible results. Here’s a quick guide to help you create prompts that generate high-quality output.
- Define your goal clearly: Be specific about the content you want and its purpose. State whether it should inform, persuade, or entertain so the AI knows the outcome you’re aiming for.
- Add the right context: Give the AI relevant information about the topic. This could include keywords, target audience, or specific requirements. Be sure to specify the desired length, tone, and style of the content.
- Set a perspective or role: Determine the role or persona the AI should adopt. This will help the AI understand the context and generate relevant content. Think about who will be reading the content and tailor the perspective accordingly.
- Test and refine: Run the prompt, review the output, and adjust. Small tweaks, like adding context or rephrasing, often improve results. Save your best prompts to build a reusable library.
Pro tip: Keep a running list of prompts that consistently perform well. Over time, this becomes a resource your whole team can use to generate content faster.
Tips for Using AI Prompts
Once you know how to write effective prompts, the next step is using them strategically. These tips will help you get consistent, high‑quality results from your prompt library.
- Start with a library: Save prompts that work well and organize them by use case (e.g., brainstorming, outlining, editing).
- Pair AI with human review: AI can accelerate idea generation and drafting, but always edit outputs for accuracy and brand alignment.
- Iterate based on results: Track which prompts drive the best performance (clicks, engagement, or conversions) and refine them over time.
- Use prompts to supplement, not replace: Treat AI as a support tool that frees you to focus on higher‑level strategy and creativity.
Pro tip: Schedule periodic reviews of your prompt library to remove underperformers and expand with new ideas as your marketing goals evolve.
AI Is a Tool — Not a Replacement
We’ve established that the workload of churning out fresh content can quickly become overwhelming — but AI prompts are here to revolutionize your workflow. Paired with powerful AI models like ChatGPT, these prompts can be your secret weapon to spark ideas, conquer writer’s block, and even help craft entire content pieces.
But remember, AI isn’t here to replace you. It’s here to empower you. It’s most effective when used to optimize content creation so that you can do what you do even better.
Our content marketing experts can help you develop a customized plan that leverages AI and cutting-edge strategies to achieve your content goals. Check out our comprehensive marketing course, SiegeLearn, or our content marketing services to learn more and get started.
