How do you build SEO strategies that mesh seamlessly with product teams?
Ross Hudgens chats with Sharanya Srinivasan, Head of SEO, Product at Boatsetter, about combining strong user experience, savvy engineering partnerships, and growth-focused tactics.
Learn how Sharanya’s approach to A/B testing, internal links, and UX research can help you unlock new levels of organic traffic, no matter how your team is structured.
Show Notes:
- 0:00 Background & Why Product Matters
- 02:47 Landing in Product-Focused Roles
- 07:43 Top of Funnel vs. Bottom of Funnel
- 11:01 A Typical Day in a Product-Led SEO Role
- 16:40 Technical vs. Product Manager SEO
- 21:47 Should SEO Sit in Marketing or Product?
- 26:32 UX & User Research Resources
- 30:47 A/B Testing for Better User Journeys
- 39:37 Tools & Tactics for SEO A/B Testing
