Impactful content marketing is more than just attractive imagery and clever words.
While both are important, this viewpoint is limiting. Many of us have fallen short of representing the world around us respectfully.
Failing to understand race, ethnicity, socioeconomic status and disability to their fullest extent can lessen the impact of your content and both marginalize and alienate groups of people.
In this special episode of Content & Conversation, Drew Page, Associate Director of Marketing, interviews a set of new guests: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy.
They discuss why it’s important for designers and content marketers alike to make informed choices about their work to promote inclusivity and understanding through illustration, writing, photography and video and how developing an inclusive strategy of representation is ultimately better for your brand.
- 00:14: Drew welcomes new guests to the podcast: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy
- 00:56: Why Darin created an agency-wide presentation on “Representation in Design”
- 2:06: How Giselle’s Instagram has become a platform for inclusion and diversity
- 3:01: Checking the biases of your business and colleagues
- 4:33: How to combat fear of representing things “wrong”
- 6:50: The importance of keeping others accountable
- 8:13: What to do when clients give pushback
- 11:44: How “checking boxes” for diversity can result in tokenism
- 12:31: Designing “real” people and why representation is more than just race
- 14:47: Giselle’s inspiration for illustration and graphic design
- 15:44: Why audiences are supporting businesses they believe in
- 16:10: How to improve your content marketing through writing
- 17:10: Improve your education on representation internally first
- 17:33: Supporting the greater good is good for business
- 17:50: Closing thoughts and resources