Good digital PR still gets you into The New York Times. Great digital PR gets you into LLM answers, too.
As search fractures across LLMs, traditional engines, and community forums like Reddit, interest in “digital PR” is growing right along with it.
We’ve found that third-party sources account for 80 to 95% of citations when AI tools answer buying questions, while brand-owned content rarely breaks single-digit citation rates. Digital PR is built to move a brand’s content into that better-cited group.
Digital PR (also known as DPR) uses content creation, social media, data-driven storytelling, and influencer marketing to earn the coverage a brand needs wherever its audience is paying attention.
That combination builds brand awareness through real data and genuine connections, which matters as much on Reddit and in AI Overviews as it does in traditional search.
In this guide, explore the 10 best digital PR agencies and tips for finding the best PR services for your business.
- Siege Media: Best for Full-Service GEO
- PureLinq: Best for White Hat PR
- 5WPR: Best for Reputation Management
- Rise at Seven: Best for Creative PR
- Brave Bison: Best for Consumer Brands
- Go Fish Digital: Best for Technical SEO Integration
- uSERP: Best for SaaS Link Authority
- Power Digital: Best for Influencers
- Fractl: Best for Earned Media
- Digital Third Coast: Best for Data-Driven SEO PR
Top Content Marketing Agencies at a Glance
| Agency | Best For | Key Services | Industries |
|---|---|---|---|
| Siege Media | Full-Service GEO | Digital PR, thought leadership, data journalism, original research | Finance, e-commerce, education, travel, SaaS, healthcare |
| PureLinq | White-hat PR and data journalism | Digital PR, data journalism, thought leadership | Real estate, hospitality, recruiting, insurance |
| 5WPR | Integrated PR and reputation management | PR, reputation management, crisis communications, digital marketing | Consumer brands, technology, health, lifestyle |
| Rise at Seven | Newsjacking and creative campaigns | Newsjacking, creative PR, original research | B2B, travel, e-commerce, retail |
| Brave Bison | Consumer-brand PR | Digital PR, SEO, content creation | Travel, finance, e-commerce |
| Go Fish Digital | Technical SEO with PR and outreach | SEO, link building, SEM, influencer marketing | Retail, B2B, travel and leisure, real estate |
| uSERP | SaaS and tech link building | SEO, link building, content strategy | SaaS, fintech |
| Power Digital | Full-service marketing with digital PR | SEO, social media, content marketing, digital PR | B2B, B2C, private equity |
| Fractl | Research-first earned media | Digital PR, data journalism, original research | SaaS, e-commerce, healthcare, finance |
| Digital Third Coast | Data-driven PR tied to SEO growth | SEO, digital PR, paid media | B2B, e-commerce, financial services, healthcare |
1. Siege Media
- Best for: Premium full-service GEO built around proprietary tools that track search and generative visibility
- Headquartered in: San Francisco, Austin, Chicago, and New York City
- Industries: Finance, e-commerce, education, travel, SaaS, and healthcare
- Strengths: Digital PR for SEO and GEO; product-led DPR, thought leadership, data journalism, original research, and affiliate-driven authority building
- Recognizable clients: Instacart, Zapier, and Zendesk
Siege Media is a full-service GEO and digital PR agency that specializes in content that surfaces brands wherever audiences are looking, whether that’s Google, ChatGPT, Perplexity, or the high-authority publishers LLMs trust most. With more than 13 years of experience and a network of 7,500+ media partners, we create content that ranks organically, acquires links, improves LLM visibility, and drives sales.
Our team executes all types of content and digital PR campaigns, from blogs and interactives to product-led DPR strategies, original data studies, and research reports designed to make your brand a primary citation source for both journalists and AI models. One client, Mentimeter, saw 124,000 ChatGPT sessions in six months after this approach helped position its content as an AI-cited source.
First-party data and freshness are key to ranking in modern search and AI algorithms. With our proprietary BlueprintIQ technology, we help brands develop and maintain winning SEO content strategies while lifting business value efficiently.
Plus, our unique DataFlywheel approach consistently generates quality organic links over time. And if you don’t have proprietary data, we can create it.
With digital PR at our core, our link building services drive rankings, revenue, and brand recognition. But don’t take our word for it—check out our client reviews to see for yourself how we generate 6,000+ pieces of coverage per month for clients like Credit Karma, Zendesk, Intuit, and more.
2. PureLinq
- Best for: White hat PR that uses original research and data-backed stories to earn coverage naturally
- Headquartered in: Royal Palm Beach, Florida
- Industries: Real estate, hospitality, recruiting, and insurance
- Strengths: Digital PR via data journalism and thought leadership
- Recognizable clients: Hyatt, The Hartford, and Hilton Hotels and Resorts
Founded by Kevin Rowe, PureLinq is a digital PR-focused agency that serves enterprise and startup clients, providing media strategy and content for long-term SEO success.
It’s a small, specialized team focused on getting bylines and media coverage for their clients. In addition to providing data-focused journalism and link building, they help companies identify internal experts and thought leaders they can use to build authority and trust.
By helping clients acquire bylines, podcast interviews, and expert columns, they set the groundwork for long-term branding and SEO success. They also help create and pitch stories, as well as provide expertise and commentary.
PureLinq’s process involves analyzing topics, trends, and stories, and matching the research to expertise that you can leverage. Then they help clients pitch and acquire coverage.
3. 5WPR
- Best for: Integrated PR and reputation management for brands that need traditional media relations alongside digital strategy
- Headquartered in: New York City, New York
- Industries: Consumer brands across multiple industries, technology, health, lifestyle, and corporate communications
- Strengths: Regulated industry marketing, reputation management, crisis communications, and cause marketing
- Recognizable clients: Sparkling Ice, e.l.f Beauty, and Webull
5WPR, based in NYC, is a full-service communications, PR, and marketing agency. They specialize in communications of all kinds, from internal communications to public affairs, cause marketing, and consumer marketing.
They have multiple divisions with specialized practice areas, which allows them to serve a variety of industries. Their digital PR strategies focus on building a strong voice and lasting emotional resonance with consumers.
They also offer full-service digital marketing services, including social media, SEO, paid advertising, in-person events, and even celebrity partnerships. The team is also experienced in multiple highly regulated industries.
4. Rise at Seven
- Best for: Newsjacking and creative campaigns built to catch cultural moments and earn press quickly
- Headquartered in: Manchester, UK
- Industries: B2B, travel, e-commerce, and retail
- Strengths: Fast-turnaround creative work and award-winning newsjacking campaigns
- Recognizable clients: Emirates, Red Bull, JD Sports, and Parkdean Resorts
Rise at Seven built its name on volume as much as creativity, with more than 79 industry awards and a self-reported analysis of over 230 of its own campaigns to refine what earns coverage.
The agency builds each campaign to work across multiple platforms simultaneously, treating channels like TikTok and Pinterest as legitimate distribution channels alongside traditional search results.
It also publishes original research, including an annual Multi-Channel Search Report and a running Category Leaderboard, giving prospective clients an in-depth look at their reasoning before they sign a contract.
5. Brave Bison
- Best for: Consumer-brand PR for large retail, travel, and hospitality names
- Headquartered in: London, UK
- Industries: Travel, finance, e-commerce
- Strengths: Combining SEO, content creation, and analytics
- Recognizable clients: Decisiontech, Towergate, and GLL
Storytelling with data insights combined with the human touch of their specialist team makes up Brave Bison’s digital PR services. Their team aims to unify creativity and data, align stakeholders, and create a strong path to brand coverage for their clients.
Brave Bison’s digital PR services include end-to-end campaigns and consulting on every project. They also provide digital PR link building, outreach, and promotion services to help brands achieve consistent and high-impact exposure.
6. Go Fish Digital
- Best for: Technical SEO paired with PR and outreach for brands that want links tied to a broader search strategy
- Headquartered in: Raleigh, NC
- Industries: Retail, B2B, travel and leisure, real estate
- Strengths: SEO, link-building campaigns, SEM, influencer marketing, and online reputation management
- Recognizable clients: Marriott, The New York Times, Airbnb, and Adobe
Go Fish Digital is a full-service, award-winning digital marketing agency known for combining smart SEO with high-impact digital PR. The team prides itself on responsive communication, complete transparency, project management, and an ethical approach to all marketing services.
Their digital PR services are unique, and they use their eye-catching content to connect brands to the current news cycle. They also create custom surveys to help collect newsworthy insights. The team has gained its clients’ coverage on sites like The New York Times, ESPN, CNN, and more.
7. uSERP
- Best for: SaaS and tech-focused link building for companies that prioritize authority over volume
- Headquartered in: Denver, CO
- Industries: SaaS and fintech
- Strengths: SEO, link building, and content strategy
- Recognizable clients: Monday.com, ActiveCampaign, and CrowdStrike
uSERP is a team of specialists that helps scale organic growth with performance-driven SEO and authority links. Their content and link strategy helps produce high-quality assets that earn media attention and improve rankings, traffic, and conversions.
uSERP’s digital PR services help scale industry authority by improving thought leadership content, brand authority, organic rankings, and E-E-A-T signals. In addition to their campaigns, uSERP offers KPI reports and strategy calls with the experts to help check in and ensure their clients are on track to meet their goals.
8. Power Digital
- Best for: Influencer campaigns
- Headquartered in: San Diego, CA
- Industries: B2B, B2C, and private equity firms
- Strengths: Offers its own AI operating system called Omega, backed by a proprietary intelligence layer called Iris, in addition to tailored content strategies
- Recognizable clients: Casper, Airbnb, Daily Harvest, and Peloton
Power Digital is a team of marketers, creatives, technologists, and analysts that come together to drive revenue and recognition for their brands. Their omnichannel support includes services like SEO, social media, content marketing, CRO, and digital PR.
The digital PR services at Power Digital consist of fully customized media relations that help build lasting credibility and brand awareness through customer strategies for new media platforms and influencer campaigns.
Their strategy is centered on smart storytelling and analytics that dive into results to present a cross-platform approach to media relations. Additionally, their PR experts pair their campaigns with high-level reporting.
9. Fractl
- Best for: Research-driven digital PR and earned media
- Headquartered in: Delray Beach, FL
- Industries: SaaS, e-commerce, healthcare, and finance
- Strengths: Data journalism and survey-led campaigns that earn placements in top-tier national outlets
- Pricing: Custom retainers based on scope
- Recognizable clients: Adobe, Discover, and Paychex
Founded in 2012, Fractl built its reputation on the simple premise that journalists cover stories backed by data. Every campaign starts with original research.
Their strategies are purpose-built to attract editorial coverage in outlets like The New York Times, Forbes, CNBC, and Harvard Business Review. Rather than chasing one-off viral wins, Fractl runs repeatable campaign frameworks designed to generate sustained referral traffic and measurable domain authority growth over time.
10. Digital Third Coast
- Best for: Data-driven PR campaigns tied directly to SEO growth and organic visibility
- Headquartered in: Chicago, IL
- Industries: B2B, e-commerce, financial services, healthcare, and education/li>
- Strengths: Google Premier Partner status with award-winning, ROI-focused SEO and PR work
- Pricing: Custom pricing
- Recognizable clients: Able Psychiatry, Christopher Duquet Fine Jewelry, and PreludeDx
Founded in 2007, Digital Third Coast has remained a single-office Chicago agency even as its service list has grown to include SEO, paid media, and digital PR under one roof. Its case studies lean toward mid-market and niche clients, which fits an agency that markets itself on measurable results over prestige.
That doesn’t mean their work hasn’t earned serious coverage. One campaign for Bid-on-Equipment, a niche industrial equipment marketplace, landed more than 570 media placements. The research angles behind it had mainstream appeal, like “the most popular Halloween candy by state,” tied only loosely back to the client’s industry.
Tips for Finding the Best Online PR Agency
Interested in implementing a digital PR strategy but not sure where to start? Read more for tips on finding the best digital PR agencies and services.
Identify Your Specific Needs and Goals
There are many exceptional digital PR agencies, but the best one for you will depend on your goals, industry, and existing capabilities:
- What channels are you focused on? Are you primarily concerned with SEO, social media, reputation management, or traditional coverage?
- Are you in a specialized industry (e.g., healthcare, legal, travel) that might require a PR agency with niche expertise?
- Are you looking to help your business scale through country-wide or international coverage?
- What budget do you have to work with?
Once you have a clear idea of your needs, you can better filter the results of your search.
Look for Agencies in the Channels You Want To Target
Start with the channel where you most want to show up. If SEO is the priority, check who ranks on page one for “[your industry] digital PR agency.”
If AI visibility matters, ask two or three chatbots which digital PR agencies they’d recommend, since chatbots favor cited, data-backed content, and GEO-focused agencies like Siege Media tend to surface here.
If bylines in traditional media are the goal, search “[Brand Name] case study” for brands you admire and see which agencies claim the work.
Each of these checks points to a different kind of proof, so start with whichever one matches what you’re actually trying to achieve.
Search for a Track Record of Success
Ask for examples of past campaigns, check social engagement, and review the coverage each agency has actually landed. Case studies (usually featured on their site) show the real results behind the pitch.
For example, Siege Media’s content marketing services generate over $148 million in yearly client traffic value, and the website features a multitude of case studies — one even highlights how Hippo partnered with Siege Media to gain high-value media placements on sites with an average DR of 76.
Look at Reviews and Testimonials
Look for digital PR agencies online and research their websites, review pages, case studies, and testimonials. This will not only give you an idea of their experience, expertise, authoritativeness and trust (E-E-A-T) in your industry but will give you a sense of the satisfaction level of the customers they’ve worked with.
You can find company reviews directly on its website or on popular review sites like Yelp, Clutch, Google My Business, Angi, and Trustpilot.
Consider Short- and Long-Term Costs
Digital PR pricing varies by scope, but plan on a range from $5,000 to $15,000+ per month:
- Outreach campaigns: ~$5,000-$10,000 per month
- Full-service campaigns: ~$10,000+ per month
- Cost per placement: ~$800-$1,200 per month
Siege Media’s services start around $15,000 per month, built for brands ready to move fast in competitive industries.
Ask for Referrals
Ask for references from current or past clients, or from colleagues who’ve worked with an agency you’re considering. Direct feedback often surfaces details a case study leaves out.
Bake Digital PR Into Your Strategy
While there are many digital PR services and agencies to choose from, only you can determine the one that best fits your brand’s goals and objectives.
At Siege Media, our digital PR team pairs data-driven stories with a network of over 7,500 media partners to earn coverage that builds lasting authority for your brand.
That authority carries into AI search, too. We (quite literally) wrote the book on generative engine optimization, and our organic growth services have generated over $148 million in yearly client traffic value.
And that work’s now earning AI mentions, citations, and recommendations right alongside traditional rankings. One client, Vena Solutions, saw a 2,300% increase in blog link traffic after partnering with our digital PR team.
Looking to take advantage of digital PR efforts? Check out our digital PR services and get a free ROI assessment.
Frequently Asked Questions
There’s a lot that goes into making sure your content gets the coverage it needs. Here are some frequently asked questions about digital PR services.
What Is Digital PR?
Digital PR, short for digital public relations, is a marketing strategy focused on earning brand visibility and backlinks through online publications and journalist relationships, rather than traditional print or broadcast media.
Businesses that invest in digital PR can secure coverage in online publications and through influencer partnerships, building both their digital footprint and their backlink profile.
What Do Digital PR Agencies Do?
Digital PR agencies help businesses and organizations improve their online presence, reputation, and relationships with their target audience through various digital channels.
They execute campaigns and strategies to increase brand awareness, credibility, and visibility through:
- Media outreach
- Social media management
- Content creation
- Influencer marketing
- Online reputation management
Why Is Digital PR Important?
Digital PR is important because it helps businesses reach their target audience online while building relationships with the influencers and journalists who shape their industry’s coverage. It also improves online reputation and drives measurable increases in website traffic and leads.
Most importantly, digital PR supports SEO by earning high-quality backlinks that improve search rankings and boost long-term visibility.
Does Digital PR Help With AI Search Visibility?
Yes, digital PR can help you appear in AI search. The same signals that build traditional search authority, backlinks and mentions on trusted publications, are also what AI Overviews and LLMs draw from when generating answers.
Digital PR campaigns built around original data and research tend to get cited by other sites. That same coverage also increasingly shows up in AI-generated answers, making a strong digital PR strategy just as valuable for AI visibility as it is for traditional rankings.
How Can I Measure the Success of a Digital PR Campaign?
You can measure the success of a digital PR campaign by tracking metrics such as website traffic, social media engagement, backlinks, and media mentions. It is important to set specific goals and track progress over time to determine the effectiveness of the campaign.
