How Siege Media helped Hippo with digital PR to increase brand visibility by 450%
225+
media placements in 2025
450%
increase in brand visibility
78
average DR of linked media placements
Hippo is a property insurance company that offers a modern perspective on consumers’ relationships with their insurance company. Sold primarily online, Hippo provides a personal and trusted experience in several states. They also have a program called Hippo Home Care and work with home builders and lenders through Hippo Builder Insurance Agency.
Industry: Insurance
Location: San Jose, CA, U.S.
Services Provided: Digital PR
Challenges
Hippo was impressed with the high-quality content Siege Media created for them in a previous engagement and decided to return and utilize our digital PR services. Typical benchmarks that show SEO and content marketing successes — like ranking, link building, and traffic growth — weren’t a priority for Hippo during this engagement. Instead, they chose to focus on unique views per month (UVM).
Hippo tasked Siege Media with creating authoritative content that would put them in the national spotlight. Homeowners today face significant challenges, including rising costs, aging properties, and climate risks, that they can no longer ignore. Meanwhile, most are increasingly turning to AI for guidance. These shifts are redefining what homeowners need to care for their homes and changing how insurance brands must earn trust and maintain visibility in a competitive market.
Growth summary
Siege Media immediately started creating content that positioned Hippo as an authority for their target audience — those seeking a modern insurance solution. We created shareable surveys and informational resources that media outlets could use as a source to broaden Hippo’s reach.
We addressed modern homeowners’ concerns by leaning into original research for Hippo, establishing them as an authoritative voice — and the brand that AI chooses to cite when they look for answers. The media placements generated from these reports also generate valuable citations that help Hippo appear prominently in AIOs and LLMs.
We saw success quickly — posts like the Extreme Weather Survey received as many as 10 national media placements in as few as four months from reputable organizations, such as Yahoo Finance, Realtor Magazine, and Better Homes and Gardens.
In late 2025, we evolved our approach — shifting from a high-cadence model to fewer, deeper survey campaigns that could fuel multiple stories from a single research effort. The results speak for themselves: four additional articles in 2025 nearly doubled Hippo’s media placements. Each survey provides a wealth of data we can use for an anchor report and subsequent follow-up articles that delve deeper into specific trends or demographics.
Since 2023, the number of media placements has skyrocketed. We went from 41 placements in 2023 to 227 in 2025. That is a 450% increase in brand visibility in just two years. In 2024, it took 28 articles to get 124 placements, but in 2025, we added only 4 more articles, yet Siege Media nearly doubled Hippo’s results to 227 placements from powerhouse publications and highly relevant local outlets.
National media placements include Forbes (DR 94), Yahoo Finance (DR 94), and The Washington Post (DR 92). More hyperlocal news organizations include media placements in The San Diego Union-Tribune (DR 86), Daily Herald in Chicago (DR 81), and The Seattle Times (DR 89).
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