Siege Media helped Hippo secure 105 total earned media placements
105
total earned media placements
106
total links to Siege-created content
29%
increase in total links
Hippo is a property insurance company that offers a modern perspective on consumers’ relationships with their insurance company. Sold primarily online, Hippo provides a personal and trusted experience in several states. They also have a program called Hippo Home Care and work with home builders and lenders through Hippo Builder Insurance Agency.
Industry: Fintech, Insurance
Location: Palo Alto, CA, U.S.
Services Provided: Digital PR
Challenges
Hippo was impressed with the high-quality content Siege Media created for them in a previous engagement and decided to return and utilize our digital PR services. Typical benchmarks that show SEO and content marketing successes — like ranking, link building, and traffic growth — weren’t a priority for Hippo during this engagement. Instead, they chose to focus on unique views per month (UVM).
Hippo tasked Siege Media with creating authoritative content that would put them in the national spotlight. With this in mind, Siege Media needed to create trustworthy content that the company could distribute to media outlets.
Growth Summary
Siege Media immediately started creating content that positioned Hippo as an authority for their target audience — those seeking a modern insurance solution. We created shareable surveys and informational resources media outlets could use as a source to broaden Hippo’s reach.
We saw success quickly — posts like the Preparedness Pulse Report received as many as 12 media placements in only two months from reputable organizations like Yahoo Finance, Benzinga, and GoBankingRates. The post also sees continuous coverage and was recently featured on Bankrate.
To capitalize on the Halloween season, Siege Media helped create a post solely focused on spooky House-Settling Noises. The post was referenced on several local, regional, and national news networks because of its timeliness. It was also featured on BuzzFeed, HuffPost, and AOL.
This post is the top traffic-driving page on the Hippo blog, bringing in approximately 903 monthly visitors through organic search traffic alone.
Our high-quality content, backed by extensive research, allowed the Hippo team to perform outreach confidently. Whether they cite our curated sources on local news networks or share Siege Media-created assets on nationally recognized websites, our team’s contributions have helped move the needle toward Hippo’s success.
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