- SaaS•
Siege Media’s content strategy helped increase Cin7’s sitewide organic traffic value by $44K
964%
increase in traffic value
362%
increase in links to blog
180%
increase in blog traffic
Cin7 is an inventory management platform designed to help small to medium businesses thrive. Cin7 is for companies looking to ditch spreadsheets and move to a more robust inventory management software, from furniture retailers to food and beverage vendors and electronics companies.
Industry: SaaS
Location: Denver, CO, U.S.
Services provided: Content marketing, SEO
Challenges
When Cin7 and Siege Media began the engagement, Cin7 lacked a comprehensive organic search strategy and needed a solid foundation for identifying and capitalizing on organic growth opportunities.
Key performance indicators (KPIs) for Siege Media’s involvement included driving growth in organic traffic, generating leads from that traffic, and ranking for essential keywords in competitive SERPs within their industry.
Shortly before the partnership, Cin7 acquired two sites — DEAR Systems and Orderhive — and was preparing for a full site migration. This additional complexity meant that a clear and effective SEO strategy was an essential goal for Siege Media to assist with.
Growth summary
To kick off the engagement, Siege Media focused on targeting low-difficulty topics to build momentum. Then, we transitioned to high-difficulty keywords such as “best inventory management software” and “what is inventory management.”
As part of the content strategy, Siege Media strengthened Cin7’s internal linking to help Google understand which specific pages should rank for targeted keywords.
Since Cin7 had just acquired multiple websites, they needed help with SEO. Siege Media provided Cin7 with 24 technical audits throughout the engagement, including recommendations to improve site performance and ranking ability. The audits also identified which existing pages from their previous websites added value and prioritized specific blog and landing pages.
Other audits included identifying and flagging existing pages that led to a redirect during the site migration.
These audits led to actionable recommendations contributing to a 53% increase in sitewide traffic value, from $83,077 to $126,982. Organic traffic across the entire site grew by 51%, from 27,235 to 41,043 visits.
Overall, Siege Media’s efforts have significantly impacted Cin7, with a $43,905 increase in sitewide traffic value and a three-point boost in their Domain Rating from 74 to 77. This improvement in Domain Rating is a testament to the strong, lasting authority we’ve helped build for Cin7 in their industry.
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