- SaaS•
How Siege helped increase a greentech startup company’s traffic by 3,288% in 6 months
3,288%
increase in organic traffic to hub in 6 months
7,200%
increase in traffic value to hub in 6 months
259%
increase in links in 14 months
Our client is a climate disclosure and carbon management solution that allows enterprise organizations to manage and report their carbon emissions. The SaaS platform helps businesses communicate their carbon emissions to stakeholders and regulators while working to minimize their carbon footprint.
Industry: SaaS
Location: United States
Services Provided: Content marketing, SEO
Challenges
This business was a scrappy startup in an emerging market looking for ways to separate themselves from the competition and establish themselves as the premier voice in carbon accounting. While they had a competitive backlink profile, they were looking for a content strategy that would increase visibility and traffic.
Their blog performance lagged in organic keywords and monthly estimated traffic value in comparison to their competitors. Before partnering with Siege Media, this Greentech business largely focused on branded assets and used their blog for bottom-funnel content. In a highly technical new market, this made getting traffic a challenge.
The results
Growth summary
To help this Greentech SaaS business scale up their keyword-focused content, Siege implemented a Keyword Opposition to Benefit (KOB) Analysis to identify top-funnel keywords that would rank quickly and bring in traffic.
Siege Media got to work, implementing a strategy that targeted educational keyword content such as long form guides and what is posts to help business leaders understand the complex world of carbon emissions. For example, Siege executed complex topics in the sustainability realm to demystify carbon regulations, which resulted in several posts ranking on Page One in less than a month of publication.
Within 14 months, Siege created 19 pieces of content, 8 of which are currently ranking on Page One. This content clarifies complicated topics with high-interest design while establishing this Greentech SaaS business as an educational voice in an emerging market.
Since the engagement, Siege provided technical SEO consulting and content strategy that moved the needle, skyrocketing organic growth and traffic value and increasing their Domain Rating (DR) from 55 to 59 in 11 months to separate them from the pack in a rapidly expanding market and set the stage for future growth.
We'll level up your content. You'll see the results.
