How Siege Media helped boost blog traffic by 21,383% for Ours in 6 months
269%
increase in traffic value to the website
414%
increase in organic traffic to the website
21,383%
growth in traffic to the blog
Ours is a leading virtual couple, premarital, and marriage counseling provider. Therapists specialize in many modalities, such as EFT, the Gottman Method, and more.
Industry: Health
Location: Houston, TX, U.S.
Services provided: Content marketing, SEO, and digital PR
Challenges
Ours wanted to work with a content marketing agency that would help them drive traffic to their blog and, ultimately, sales to their products and services. With so many other telehealth and local competitors throughout the United States, Siege Media needed to bring expertly researched content to their blog.
Ours also needed Siege Media to help bring website design expertise to their blog and implement sitewide changes that reflected UX best practices. On top of a content marketing strategy, Ours and Siege Media needed to work together to create shareable and authoritative content, enhancing the company’s authority and visibility within the telehealth industry.
The results
Growth Summary
During the first month of working with Ours, Siege Media helped implement a website redesign. This included above-the-fold navigation and drop-down menu recommendations for the most relevant and popular content. Siege Media also recommended adding a sticky navigation bar throughout the site so users could jump back and forth between the blog and other essential pages easily. Then, Siege Media recommended layout and font changes to create a cleaner, more legible website that would discourage users from bouncing off the pages. Finally, Siege Media encouraged Ours to create a more comprehensive internal linking web with a “recommended reading” section at the bottom of every blog post.
After delivering these website recommendations, Siege Media got to work on creating high-quality blog content with the goal of traffic, links, and conversions. Siege Media immediately took a top- and bottom-funnel approach to the content, covering all kinds of topics and keywords, like “how much is couples therapy” and “how to bring intimacy back into a marriage.” Bottom-funnel topics also included hyperlocal keywords to target specific audiences throughout different regions and cities, like “best couples counselors in NYC” and “best marriage counseling in Denver.”
Since the engagement began, Ours has seen staggering growth across all pages sitewide. The average monthly traffic value increased by 269%, and monthly organic traffic increased by 414%. On the blog, traffic completely skyrocketed, going from average organic traffic of six people at the start of the partnership to 1,289 — a jump of 21,383%.
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