- SaaS•
Siege Media helped increase organic traffic value for Owner.com’s blog by 2,661%
926%
increase in organic traffic value to Owner.com
63%
increase in links to Owner.com
$25K
increase in organic traffic value to the Owner.com blog
Owner is an all-in-one restaurant marketing platform that helps independent restaurant owners grow direct online sales, save thousands in fees, and simplify their online presence.
Industry: SaaS
Location: Palo Alto, CA
Services Provided: Content Marketing
Challenges
Owner was in search of an agency that could help increase organic traffic value, drive new visitors to their site, and boost conversions. To successfully connect with their target audience of independent restaurant owners, Owner knew they needed a partner that could create high-quality content while nailing their unique tone of voice and worldview.
Enter Siege Media. Throughout the engagement, Siege Media identified new content opportunities across all funnel stages as well as existing underperforming content that could be improved to quickly boost traffic, conversions, and organic traffic value.
The results
Growth summary
To help boost Owner.com’s traffic and traffic value while also increasing conversions, Siege Media focused on a mix of top-, middle-, and bottom-funnel content. This included prioritizing high search volume terms like “how to increase restaurant sales” and conversion-driven roundups like “best online ordering system for restaurants.”
This content marketing strategy led to quick success, with 9 Best Online Ordering Systems for Restaurants [2024] earning the highest traffic value on the entire site, receiving 1.9K monthly visits, and driving demo completions.
These bottom-funnel roundups weren’t the only posts moving the needle. Top-funnel content such as How Much Does DoorDash Charge Restaurants also caught the attention of Owner.com’s target audience, generating an organic traffic value of $1.2K and over 900 monthly visits.
Overall, Siege Media’s partnership with Owner.com has yielded stellar results, with organic traffic value for Owner.com’s blog increasing by 2,661% — an over $25K increase. On top of that, the Owner site has seen a 143% increase in organic traffic and a 63% increase in links.
The partnership helped push Owner.com’s Domain Rating up to 79, a significant boost that reflects strengthened authority and trust for the site.
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