Panda Security specializes in IT security solutions, including antivirus software, identity protection, virtual private networks (VPNs) and more.
Location: Bilbao, Spain
Services provided: Content marketing
Panda Security struggled to build trust in a competitive U.S. market and didn’t have the capabilities in house to scale content marketing. Their backlink profile was low and up against major players like McAfee and Kaspersky, meaning they had a lot of catching up to do.
We were originally contacted to help build links for Panda Security to maintain and build their authority in a competitive space.
Shortly thereafter, we realized that there was an opportunity to create search-driven posts to rank and drive organic links, so we took a blended approach creating both link- and search-driven assets. Because of this, blog traffic has nearly doubled in the last year and blog traffic makes up 11% of overall traffic.
We created a variety of content that would appeal to different audience bases including long form guides, infographics, surveys and tutorials. This allowed us to reach not only tech sites, but also family and education sites.
“Siege has helped us a lot in improving our organic traffic, proposing us a strategy of content aimed at both increasing the positioning of strategic keywords and offering users content of interest, very well written and with relevant information.”
Top performing Panda Security content
We'll level up your content. You'll see the results.