- SaaS•
Siege Media’s content strategy helped increase organic blog traffic by 651%
$25.4K
increase in blog traffic value
$45.6K
increase in sitewide organic traffic
341%
increase in blog links
Panda Security is a cybersecurity company part of the WatchGuard portfolio of IT security solutions. They provide security products and services to 30+ million subscribers across 180+ countries. PS released their first product in 1998.
Industry: SaaS
Location: Bilbao, Spain
Services provided: Content marketing
Challenges
Panda Security initially struggled to build trust and establish a strong presence in the competitive U.S. market. The company was up against major players like McAfee and Kaspersky and had a lower link profile and content scalability by comparison. As a result, they had a lot of catching up to do in the U.S. market.
Growth summary
Panda Security originally contacted Siege Media to help with link building. Their goal was to build and maintain authority in a competitive cybersecurity space.
Siege Media recognized the opportunity to create search-driven posts to rank and drive organic links. We took a blended approach, creating both link- and search-driven assets. As a result, blog traffic grew significantly, with blog traffic value increasing by 356%, from $7,120 to $32,486.
Siege Media also revitalized Panda Security’s content strategy, focusing on search-driven assets that resonated with the target audience.
One standout piece, our Countries With the Fastest Internet revamp, was particularly successful. After the revamp, the piece jumped from not ranking to position #5 in just one month. Traffic for the post increased by 429.7%, with a traffic value of $3.5K, showcasing the power of keeping data-driven content fresh.
To further support Panda Security, Siege Media created various SEO-focused content, including long-form guides, infographics, surveys, and tutorials, appealing to both tech sites and broader audiences, such as family and education sites.
Overall, Siege Media has had a major impact on Panda Security, assisting with an average monthly traffic value growth of $45,662.
Since the partnership, Panda Security has seen a:
- 356% increase in blog traffic value
- 651% increase in blog organic monthly traffic
- 341% increase in blog links
“Siege has helped us a lot in improving our organic traffic, proposing us a strategy of content aimed at both increasing the positioning of strategic keywords and offering users content of interest, very well written and with relevant information.”
Featured content
We'll level up your content. You'll see the results.