Siege Media helped a cybersecurity company gain links and earn AI citations
2.4K
links to Siege Media-created content
5.5K
citations in AI Overviews
82
average domain rating for links
Panda Security is a cybersecurity company part of the WatchGuard portfolio of IT security solutions. They provide security products and services to 30+ million subscribers across 180+ countries.
Industry: SaaS
Location: Bilbao, Spain
Services provided: Content marketing
Challenges
Panda Security struggled to build trust in the competitive U.S. market and lacked the in-house capabilities to scale content marketing. The company had a low link profile and was up against major players like McAfee and Kaspersky, meaning they had a lot of catching up to do in the U.S. market. Enter: Siege Media.
By offering comprehensive content marketing and link building services, Siege Media faced the challenge of building and maintaining authority in the already cutthroat cybersecurity space. In the modern era of SERP, an additional challenge became gaining visibility in LLMs and AI Overviews.
Growth summary
Siege Media also recognized the opportunity to create search-driven posts to rank and drive organic links. Then, we took a blended approach, creating both link- and search-driven assets. As a result, blog traffic increased rapidly, and Siege-generated posts accounted for 82% of the overall traffic to the blog. Siege Media also helped secure 2.4K links, both from organic and manual efforts.
Panda Security was also no stranger to high-authority link placements: Ransomware Statistics has a citation from GitHub (DR 96), and How To Stay Anonymous on the Internet has a citation from CNET (DR 92). Other high-profile citations include WikiHow (91), ChinaZ (91), and Columbia.edu (91).
As part of the content marketing strategy, Siege Media created various organic-focused and link building content appealing to different audience bases. The content we focused on included long-form guides, infographics, surveys, and tutorials. This allowed us to reach not only tech sites that could amplify the content but also family and education sites.
When LLM search and AI Overviews changed the SERP landscape forever and zero-click search became the new normal, Siege Media already had a baked-in, authoritative content strategy. Panda Security appears in 5.5K citations in AI Overviews and maintains 3 million impressions for Siege Media-created content alone.
“Siege has helped us a lot in improving our organic traffic, proposing us a strategy of content aimed at both increasing the positioning of strategic keywords and offering users content of interest, very well written and with relevant information.”
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