$127,000/mo traffic value increase for Panda Security

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increase in organic blog traffic

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increase in monthly blog traffic value

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links generated

Panda Security specializes in IT security solutions, including antivirus software, identity protection, virtual private networks (VPNs) and more.

Industry: Cybersecurity

Location: Bilbao, Spain

Services provided: Content marketing


Panda Security struggled to build trust in a competitive U.S. market and didn’t have the capabilities in house to scale content marketing. Their backlink profile was low and up against major players like McAfee and Kaspersky, meaning they had a lot of catching up to do.

Growth summary

We were originally contacted to help build links for Panda Security to maintain and build their authority in a competitive space.

Shortly thereafter, we realized that there was an opportunity to create search-driven posts to rank and drive organic links, so we took a blended approach creating both link- and search-driven assets. Because of this, blog traffic has nearly doubled in the last year and blog traffic makes up 11% of overall traffic.

We created a variety of content that would appeal to different audience bases including long form guides, infographics, surveys and tutorials. This allowed us to reach not only tech sites, but also family and education sites.

“Siege has helped us a lot in improving our organic traffic, proposing us a strategy of content aimed at both increasing the positioning of strategic keywords and offering users content of interest, very well written and with relevant information.”

Francesca Antimi SEO and Content Specialist

Francesca Antimi

SEO and Content Specialist

Top performing Panda Security content

How to Encrypt Email

The results

  • Ranking Page 1 for “how to encrypt email”
  • 18 links
View post

Types of Cybercrime

The results

  • Ranking #1 for “types of cybercrime”
  • 12 links
View post

10 Secure File Sharing Options and Tips

The results

  • Ranking page 1 for “secure file sharing”
  • 12 links
View post

How to Handle and Prevent Online Harassment

The results

  • Ranking Page One for “online harassment”
  • 21 links
View post

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