Siege Media’s content strategy helped increase organic blog traffic by 651%

Growth summary

Panda Security originally contacted Siege Media to help with link building. Their goal was to build and maintain authority in a competitive cybersecurity space.

Siege Media recognized the opportunity to create search-driven posts to rank and drive organic links. We took a blended approach, creating both link- and search-driven assets. As a result, blog traffic grew significantly, with blog traffic value increasing by 356%, from $7,120 to $32,486.

Siege Media also revitalized Panda Security’s content strategy, focusing on search-driven assets that resonated with the target audience.

One standout piece, our Countries With the Fastest Internet revamp, was particularly successful. After the revamp, the piece jumped from not ranking to position #5 in just one month. Traffic for the post increased by 429.7%, with a traffic value of $3.5K, showcasing the power of keeping data-driven content fresh.

To further support Panda Security, Siege Media created various SEO-focused content, including long-form guides, infographics, surveys, and tutorials, appealing to both tech sites and broader audiences, such as family and education sites.

Overall, Siege Media has had a major impact on Panda Security, assisting with an average monthly traffic value growth of $45,662.

Since the partnership, Panda Security has seen a:

• 356% increase in blog traffic value
• 651% increase in blog organic monthly traffic
• 341% increase in blog links