How Siege Media helped Embroker rank #1 for “startup insurance” in 6 months

Magnifying glass icon representing search

Page One

ranking for primary keyword

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increase in monthly traffic value

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organic links generated

Embroker is a business insurance company focused on high-growth startups and the enterprise.

Industry: Insurance

Location: San Francisco, California

Services provided: Content marketing


Embroker had one moonshot keyword that they knew they needed to achieve to gain customers. We were hired early in Embroker’s lifecycle to help dramatically grow their search presence and capture a high-interest “startup insurance” keyword.

Growth summary

At the campaign’s start, Embroker was bottom of Page One for “startup insurance.” Siege conceptualized high-quality content that generated topic authority for the concept and also built relevant links through adjacency.

Siege created several high-quality pieces while also focusing on top-funnel keyword rankings that built assets, like the piece on startup statistics, with the goal of giving Embroker passive links month-over-month to continue building topic authority.

Additionally, Siege also over-delivered on its contract, giving Embroker several recommendations on how to improve their startup insurance page to improve rankings.

The campaign worked as planned, quickly driving up the page and giving Embroker a solid #1 ranking for the term. Additionally, Siege’s efforts built overall domain authority and pushed up other important bottom-funnel pages whose rankings were next in line.

They "get" it when it comes to Content Marketing. I have worked in tech marketing for 25 years, and most of these shops are just faking it. Siege is not. Honestly, it is quite refreshing. Most people doing this stuff are full of shit. They know what they're doing!

Sean Cummings CMO, Embroker

Sean Cummings

CMO, Embroker

Top performing Embroker content

106 Must-Know Startup Statistics

The results

  • Ranking Page One for “startup statistics“
  • 900+ links
View page

What is the Gig Economy?

The results

  • 80 links, including The Startup Mag and
View page

Guide to Raising Venture Capital

The results

  • Ranking Page One for “series A term sheet“
  • 19 links
View page

Unicorn Startups by Industry

The results

  • Ranking Page One for “unicorn startups“
  • 80 links
View page

We'll level up your content. You'll see the results.