Embroker is a business insurance company focused on high-growth startups and the enterprise.
Location: San Francisco, California
Services provided: Content marketing
Embroker had one moonshot keyword that they knew they needed to achieve to gain customers. We were hired early in Embroker’s lifecycle to help dramatically grow their search presence and capture a high-interest “startup insurance” keyword.
At the campaign’s start, Embroker was bottom of Page One for “startup insurance.” Siege conceptualized high-quality content that generated topic authority for the concept and also built relevant links through adjacency.
Siege created several high-quality pieces while also focusing on top-funnel keyword rankings that built assets, like the piece on startup statistics, with the goal of giving Embroker passive links month-over-month to continue building topic authority.
Additionally, Siege also over-delivered on its contract, giving Embroker several recommendations on how to improve their startup insurance page to improve rankings.
The campaign worked as planned, quickly driving up the page and giving Embroker a solid #1 ranking for the term. Additionally, Siege’s efforts built overall domain authority and pushed up other important bottom-funnel pages whose rankings were next in line.
They "get" it when it comes to Content Marketing. I have worked in tech marketing for 25 years, and most of these shops are just faking it. Siege is not. Honestly, it is quite refreshing. Most people doing this stuff are full of shit. They know what they're doing!
Top performing Embroker content
We'll level up your content. You'll see the results.