How Siege Media helped Embroker rank #1 for “startup insurance” in 6 months

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Page One

ranking for primary keyword "startup insurance"

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increase in organic traffic to the blog

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increase in links

Embroker is a business insurance company focused on high-growth startups and the enterprise.

Industry: Fintech, insurance

Location: San Francisco, California, U.S.

Services provided: Content marketing, organic link building


Embroker had one moonshot keyword they knew they needed to achieve to gain customers. Siege Media was hired early in Embroker’s lifecycle to help dramatically grow their search presence and capture a high-interest “startup insurance” keyword.

The results

Growth summary

At the campaign’s start, Embroker didn’t rank on the SERP for “startup insurance.” Since startups were a primary service of their brand, Siege Media had to quickly embark on a digital PR strategy to help build their authority and become a presence in their industry. Siege Media conceptualized high-quality content that generated topic authority for the concept and also built relevant links.

Siege Media created several high-quality pieces while also focusing on top-funnel keyword rankings that built assets, like Startup Statistics, with the goal of giving Embroker passive links month-over-month to continue building topic authority. Since being published, this post has received over 900 links, 14 of which have a Domain Rating (DR) of 90 or above. Links include publications like “Medium,” “Business Insider,” and “Yahoo Finance.”

Together, Siege Media and Embroker also saw success with another statistics piece, Cyber Attack Statistics. Not only did this post show topical relevance, published during 2020 while cybersecurity was top of mind, but also captured 11 links on sites with a Domain Rating of 90+. Some of these high-placing links include, “Entrepreneur,” and “Mashable.”

Siege Media also gave Embroker several recommendations on how to improve the startup insurance landing page to improve rankings and boost their topical authority.

The campaign quickly drove up the page and gave Embroker a solid #1 ranking for the targeted keyword. Additionally, Siege Media’s efforts built overall domain authority and pushed up other important bottom-funnel pages.

They "get" it when it comes to Content Marketing. I have worked in tech marketing for 25 years, and most of these shops are just faking it. Siege is not. Honestly, it is quite refreshing. Most people doing this stuff are full of shit. They know what they're doing!

Sean Cummings CMO, Embroker

Sean Cummings

CMO, Embroker

Top performing Embroker content

106 Must-Know Startup Statistics

The results

  • Ranking Page One for “startup statistics“
  • 900+ links
  • Featured in "Business Insider" (92 DR)
  • Featured in "TechCrunch" (92 DR)
View page

Cyber Attack Statistics

The results

  • 2.1K keywords
  • 865 links
  • Featured on (94 DR)
  • Featured on WP Engine (93 DR)
View page

What is the Gig Economy?

The results

  • 80 links, including The Startup Mag and
  • Featured in “The Startup Magazine” (57 DR)
  • Featured on (80 DR)
View page

Guide to Raising Venture Capital

The results

  • 349 keywords
  • 68 links
  • Featured in "Paddle" (87 DR)
  • Featured on (83 DR)
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We'll level up your content. You'll see the results.