How Siege Media helped Embroker rank #1 for “startup insurance” in 6 months
Page One
ranking for primary keyword "startup insurance"
24K%
increase in organic traffic to the blog
460%
increase in links
Embroker is a business insurance company focused on high-growth startups and the enterprise.
Industry: Fintech, insurance
Location: San Francisco, California, U.S.
Services provided: Content marketing, organic link building
Challenges
Embroker had one moonshot keyword they knew they needed to achieve to gain customers. Siege Media was hired early in Embroker’s lifecycle to help dramatically grow their search presence and capture a high-interest “startup insurance” keyword.
The results
Growth summary
At the campaign’s start, Embroker didn’t rank on the SERP for “startup insurance.” Since startups were a primary service of their brand, Siege Media had to quickly embark on a digital PR strategy to help build their authority and become a presence in their industry. Siege Media conceptualized high-quality content that generated topic authority for the concept and also built relevant links.
Siege Media created several high-quality pieces while also focusing on top-funnel keyword rankings that built assets, like Startup Statistics, with the goal of giving Embroker passive links month-over-month to continue building topic authority. Since being published, this post has received over 900 links, 14 of which have a Domain Rating (DR) of 90 or above. Links include publications like “Medium,” “Business Insider,” and “Yahoo Finance.”
Together, Siege Media and Embroker also saw success with another statistics piece, Cyber Attack Statistics. Not only did this post show topical relevance, published during 2020 while cybersecurity was top of mind, but also captured 11 links on sites with a Domain Rating of 90+. Some of these high-placing links include GoDaddy.com, “Entrepreneur,” and “Mashable.”
Siege Media also gave Embroker several recommendations on how to improve the startup insurance landing page to improve rankings and boost their topical authority.
The campaign quickly drove up the page and gave Embroker a solid #1 ranking for the targeted keyword. Additionally, Siege Media’s efforts built overall domain authority and pushed up other important bottom-funnel pages.
They "get" it when it comes to Content Marketing. I have worked in tech marketing for 25 years, and most of these shops are just faking it. Siege is not. Honestly, it is quite refreshing. Most people doing this stuff are full of shit. They know what they're doing!
Top performing Embroker content
We'll level up your content. You'll see the results.
