Siege Media’s role in boosting traffic value by $3.9 million for an accounting software company
135
posts linking on Page One
4,078+
links to the blog
$3.92M
added monthly traffic value to the website
Our client is dedicated to empowering small business owners, employers, and entrepreneurs by offering a diverse range of tools and services to help achieve their financial goals.
Industry: Fintech
Location: United States
Services provided: Content Marketing, SEO
Challenges
This established fintech brand sought a strategic partnership with Siege Media to deliver the most impactful content to small business owners.
They wanted Siege Media to focus on their Resource Center, so their primary goals included securing Page One rankings, improving customer engagement, and maximizing visibility for their tools and offerings. They recognized their need for brand consistency and audience appeal through captivating design and a well-crafted content strategy that better fit their objectives.
Above all, they sought a partner capable of driving organic traffic and increasing conversions to their products and services. This partner would have to work autonomously, publish at high volumes, and communicate effectively while keeping best practices and high quality at the forefront.
The results
Growth summary
To kick off Siege Media’s content strategy, the team focused on scaling their brand presence through high-quality design and industry trends and pursuing unique pieces of content (as opposed to relying solely on traditional SEO methods).
Siege Media then audited the client’s content, identifying optimization opportunities and newsworthy topics where they could rank. This effort involved developing content for various sections of their website, specifically landing pages related to their service offerings and supporting blog content.
Leveraging this brand’s authority, the Siege Media team focused on demystifying complex topics in finance through definitional queries and long-form guides. This approach was further solidified by Siege Media’s commitment to delivering high-quality design and downloadable templates, making accessibility a priority for the client’s users.
The Siege Media team built upon their momentum and achieved Page One rankings for 135 pieces of content. Of those posts ranking on Page One, 46 rank in the top three, and 18 Seige Media-generated posts rank in Position One.
As a result of the partnership with Siege Media, the client experienced a $3.92 million growth in traffic value and an increase in organic traffic by 1.8 million.
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