Siege Media’s role in boosting traffic value by $4,292,654 for accounting software company
39%
organic traffic growth
$4.2M
traffic value growth
27,230+
links
Our client is dedicated to empowering small business owners, employers, and entrepreneurs by offering a diverse range of tools and services to help achieve their financial goals.
Industry: Fintech
Location: United States
Services provided: Content Marketing, SEO
Challenges
This established fintech brand sought a strategic partnership with Siege Media to deliver the most impactful content to small business owners.
With a focus on their Resource Center, their primary goals included securing Page One rankings, improving customer engagement, and maximizing visibility for their tools and offerings. They recognized their need for brand consistency and audience appeal through captivating design and a well-crafted content strategy that better fit their objectives.
Above all, they sought a partner capable of driving organic traffic and increasing conversions to their products and services, who could work autonomously, publish at high volumes, and communicate effectively, all while keeping best practices and high quality at the forefront.
The results
Growth summary
To kick off Siege Media’s content strategy, the team focused on scaling their brand presence through high-quality design, industry trends, and pursuing unique pieces of content (as opposed to relying solely on traditional SEO methods).
Leveraging this brand’s authority, the team focused on demystifying complex topics in finance through definitional queries and long-form guides. This approach was further solidified by the team’s commitment to delivering high-quality design and downloadable templates — making accessibility a priority to the client’s users.
The Siege Media team built upon their momentum and achieved Page One rankings for 45 pieces of content.
Additionally, Siege Media conducted an audit of the client’s content overall, identifying optimization opportunities and newsworthy topics. This effort involved developing content for various sections of the client’s website, specifically impacting landing pages related to their accounting and payroll services.
As a result of the partnership with Siege Media, the client experienced $4.2 million growth in traffic value, a 39% increase in organic traffic, and a contribution of over 27,000 links.
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