Fintech•

How Siege Media drove Stash’s 540% increase in organic traffic

540%

increase in organic traffic within one year

$112,446

increase in traffic value within one year

1,200+

links

Stash is a user-friendly personal finance app that aims to change its users' lives through investment and savings opportunities. Stash makes investing easy and affordable for everyday people to build wealth and achieve long-term financial goals.

Industry: Fintech

Location: New York, New York

Services provided: Content marketing, SEO

Challenges

Stash came to Siege Media looking for an agency that would provide content marketers with experience, expertise, authoritativeness, and trust (E-E-A-T) who could position them as an authority in the ever-growing fintech space.

Stash needed Siege to strategically prioritize educational investment and banking content to build awareness and convert visitors. Stash also requested Siege to target a diverse range of fintech topics like retirement, taxes, and budgeting, with a focus on long-term investments.

Ultimately, Stash asked Siege to grow non-branded organic traffic, deliver useful information, develop Stash as a reputable source, and encourage readers to take action through content.

The results

Growth summary

Siege got to work to create high-quality educational content for Stash’s “Learn” page focused on converting prospects and driving results. To do this, we targeted their core audience: millennials aged 25 to 35 who were interested in starting long-term investment and saving opportunities. We identified search queries relevant to this target audience and emphasized long-term investing strategies (which are core to Stash’s bread and butter).

Siege focused on top-funnel investing and banking content (like “what is” queries) out of the gate to help Stash level up its content against their competitors that outperformed Stash from an organic traffic perspective.

We also identified content gaps by blending long-term investment keywords with a selection of short-term investing and cryptocurrency keywords. While these content gaps didn’t directly align with what Stash desired to be an authority on, the industry terms were topically relevant and helped them gain E-E-A-T.

We carefully considered the user’s needs and search intent and realized that short-term investing topics were relevant to the core audience and could guide the users to more long-term investment posts to remain competitive and fulfill Stash’s content wishes.

Within four months, five siege-generated posts were ranking on Page One, including “16 Best High-Yield Investments for 2023,” which also earned a featured snippet and image pack.