Siege Media helped increase AAA’s organic traffic value by $5.8 million and position it in LLMs
14.9K
citations in AI Overviews
$590K
increase in traffic value to AAA’s Auto blog
$27K
increase in traffic value for AAA's Discounts blog
AAA is a federation of affiliated motor clubs dedicated to improving the lives of over 61 million members. As a trusted advisor in the travel, automotive, and discount spaces, AAA brings value and expertise to its members through advocacy and high-quality services.
Industry: E-commerce
Location: Heathrow, FL
Services Provided: Content marketing and SEO
Challenges
AAA was searching for an agency that could help them boost ranking performance and organic traffic to better connect with their target audiences.
With three blogs in different verticals (travel, auto, and discounts), AAA needed a strategic partner who could develop a unique content strategy for each blog to help it outperform its wide range of competitors.
Additionally, AAA had existing content across its blogs. Because of this, Siege Media needed to audit the content to identify fruitful revamp opportunities and drive quick results.
The results
Growth summary
To achieve AAA’s goals of improved rankings and increased organic traffic, Siege Media took a different approach for each blog.
To reach auto enthusiasts within AAA’s target audience, Siege Media created content related to auto repair and its associated costs, leading to a $590K increase in organic traffic value for AAA’s Auto blog. How Much Does It Cost To Replace Brake Pads?, for example, still drives significant results, with 12K monthly visits and an organic traffic value of $15K.
Siege Media also needed to create articles that showcased AAA’s discount partnerships and reached current and prospective AAA customers looking for savings. Siege Media achieved this by targeting high search volume “how much” and “how to” terms like “how much are Universal tickets” and “how to get cheap hotels.”
This approach brought significant gains to AAA’s Discounts blog, including an overall increase of $27.6K in traffic value. Ultimately, Siege Media’s engagement with AAA has driven monumental results. AAA’s traffic value across their website has increased by $5.8 million.
And in the age of AI Overviews and LLMs, where AI search tools are now directing traffic more than ever, AAA has amassed 14.9K citations from 2.2K pages on AI Overviews, 3.5K citations from 2.8K pages on ChatGPT, and 4.1K citations from 2K pages on Perplexity.
Additionally, according to data from Peec AI, AAA is also the most visible company in their industry. They also have a high chatbot sentiment ranking and an average position of 1.2 when mentioned by chatbots.
In other words, AAA appears far more often in chats, significantly higher than their competitors. Chatbots also speak of them more positively than other brands in their industry — all while citing Siege Media-created sources.
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