Ross sits down with Dr. Pete Meyers of Moz to discuss the ever-changing landscape of SEO, the impact of AI overviews, and how Moz is adapting to a rapidly evolving industry.
They dive into the challenges of innovation in a competitive space, the role of brand authority versus domain authority, and the data-driven future of search marketing. Plus, Dr. Pete shares insights on Moz’s latest tools and the future of tracking Google’s updates.
If you’re in the SEO world, this episode is packed with valuable insights you won’t want to miss.
Show Notes:
00:00 Introduction & Welcome
01:04 Moz’s Position in a Competitive SEO Landscape
02:52 AI Overviews & the Future of SERPs
07:06 MozCast & Google Update Tracking
12:53 The Role of Brand Authority in SEO
19:09 How SEO Has Shifted Over the Years
24:15 Keyword Research & New Moz Tools
30:56 The Decline of Blog Comments & Online Community Shifts
36:41 SEO Data & Attribution Challenges
41:26 What’s Next for Moz?
