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70+ Blogging Statistics To Use in Your Content Strategy in 2025

This post was written by: Katie Greene

Katie Greene • Senior Content Marketing Specialist

Last Updated: Jun 16, 2025

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Blogging isn’t going anywhere when it comes to content marketing strategies. These blogging statistics can help with your content strategy in 2025 and beyond.

As an SEO-focused content marketing agency with more than a decade in the game, we know a thing or two about how valuable blogging is for any content strategy that converts.

Blogging is considered a cornerstone of digital marketing, with content creators, businesses, and marketers leveraging blogs to connect with their audiences and drive engagement.

Whether you’re exploring business blog ideas to boost visibility, implementing on-page SEO to drive traffic (and conversions), or starting a personal lifestyle blog, it’s crucial to keep these blogging statistics in mind.

In this post, we’ll cover the top blogging statistics and dive into the metrics behind today’s most popular blogs. Use these insights to enhance your content strategy, both now and in the future.

  1. Top 10 Blogging Statistics
  2. Blog Traffic Statistics
  3. AI in Blogging Statistics
  4. Content Marketing Blogging Statistics
  5. Frequency and Engagement Statistics
  6. SEO and Guest Blogging Statistics
  7. Blog Revenue Statistics
  8. Blog Design and Visual Statistics
  9. Business Blog Statistics
  10. Kick-Start Your Content Strategy

Top 10 Blogging Statistics

Understanding the top blogging statistics helps you stay ahead of the curve, offering valuable insights into what’s working and what’s not.

These insights can help you refine your content, reach a broader audience, and drive more meaningful engagement.

  1. 88.2% of content marketers expect their content marketing budgets to increase or stay the same between 2024 and 2025. (Siege Media, 2025)
  2. In 2025, 40% of content marketers plan to outsource at least a quarter of their content budgets. (Siege Media, 2025)
  3. 90% of content marketers plan to use AI to support content marketing efforts in 2025, up from 83.2% in 2024 and 64.7% in 2023. (Siege Media, 2025)
  4. Challenges content marketers face include struggling with getting content to rank (77.6%), meeting user intent (70.6%), and uncertainty about where to allocate marketing resources effectively (66.5%). (Siege Media, 2025)
  5. More than 90% of bloggers worldwide use social media to promote their blog posts. (Statista, 2023)
  6. 41% of bloggers create content based on original research. (Orbit Media, 2024)
  7. Bloggers who spend six or more hours on each article are more likely to report strong results, with 20% of bloggers overall in that high-performing group. (Orbit Media, 2024)
  8. Around 32% of bloggers always check analytics, 30% usually do so, and 5% have no access to analytics. (Statista, 2023)
  9. 38% of bloggers who report strong results use more than one editor before publishing, compared to 34% who use just one. (Statista, 2023)
  10. Blogs are a key lead-generation tool, with 76% of content marketers relying on them. (Demandsage, 2025)

Blog Traffic Statistics

How often do internet users actually visit blog pages? More than you might think! With the right strategy, blogs can be a powerful tool to get your content in front of a wider audience.

If you’re looking to increase website traffic, focusing on SEO, compelling headlines, and quality content can turn those casual visitors into regular readers.

  1. 62.8% of content marketers reported traffic growth YoY, while 36.4% saw a decline. (Siege Media, 2025)
  2. Only 20% of bloggers report “strong results,” down from 30% five years ago. Driving traffic is now the number one challenge for bloggers. (Orbit Media, 2024)
  3. 43% of web analysts reported an increase in YoY web traffic for their primary website in 2024, with 14% reporting a decrease. (HubSpot)
  4. 65.8% of content marketers believe traffic will decrease over the next five years. (Siege Media, 2025)
  5. In February 2025, WordPress blogs collectively had almost 14 billion page views. (WordPress)
  6. The four highest-traffic blog niches are food, lifestyle, travel, and arts and crafts. (RankIQ, 2022)
  7. Of those blogs, food is the most popular niche, making up 42.8% of all high-traffic blogs. (RankIQ, 2022)
  8. The average blog bounce rate is 82.4%. (Siege Media, 2024)

AI in Blogging Statistics

AI is quickly becoming a game-changer in the world of blogging, and the stats prove it. So, are you ready to harness the power of AI blog writing in your strategy?

  1. Of the content marketers actively using AI tools at the end of 2024, 99.6% plan to continue using them in 2025. (Siege Media, 2025)
  2. Only 21.5% of content marketers using AI report their strategy is underperforming, compared to 36.2% of those not using AI. (Siege Media, 2025)
  3. 77.9% of content marketers trust ChatGPT the most among AI tools, leading by more than 50% over the next most popular tool, Claude. (Siege Media, 2025)
  4. In 2025, 71.7% of content marketers use AI for outlining, 68% for content ideation, and 57.4% for drafting content. (Siege Media, 2025)
  5. 36.4% of content marketers reported a decline in traffic between 2024 and 2025 with the rollout of AI Overviews and AI tools. (Siege Media, 2025)
  6. In a 50-site study, homepage clicks increased by 29.6% following the rollout of AI search overviews, suggesting a positive shift in high-value traffic despite broader declines.(Siege Media, 2025)
  7. 67% of marketers and small business owners use AI for content marketing or SEO. (Semrush, 2024)
  8. 47% of marketers have a clear understanding of how to use AI in their marketing strategy. (HubSpot, 2025)
  9. 47% of marketers understand how to measure the impact of AI in their marketing strategy. (HubSpot, 2025)
  10. 39% of marketers say it takes about two to three months for AI-generated content to rank. (Semrush, 2024)

Content Marketing Blogging Statistics

Content marketing continues to dominate the digital space, and blogging plays a key role in that success. Understanding the impact of your content strategy is important, especially when you realize there are content marketing benefits you simply can’t ignore.

  1. 11.4% of businesses plan to invest over $45,000 per month in content marketing in 2025, up from 4.1% in 2024. (Siege Media, 2025)
  2. Data shows a 13% YoY decline in high-spending content marketers ($35,000+ monthly budgets) who operate in “very” or “hyper-competitive” industries. (Siege Media, 2025)
  3. Two-thirds of content marketers don’t feel confident about resource allocation. (Siege Media, 2025)
  4. The average blog post is around 1,400 words, with only 3% of bloggers writing 3,000+ words regularly. (Orbit Media, 2024)
  5. Bloggers who write 2,000+ words on average are far more likely to report strong results. (Orbit Media, 2024)
  6. Data suggests that bi-weekly posting is the minimum for content performance. (Orbit Media, 2024)
  7. When it comes to the type of content bloggers publish, how-to articles are the most popular (72%). (Orbit Media, 2024)
  8. 35% of readers skim blog posts, while 38% engage with them in-depth. (HubSpot, 2023)
  9. For 55% of content marketers, content creation is their top priority. (HubSpot, 2022)

Blogging Frequency and Engagement Statistics

How often should you post blogs, and what types of posts are the most popular? The answer lies in understanding the frequency and engagement patterns that drive results.

  1. Around 4.4 million blog posts are published daily, which translates to over 1.6 billion posts each year. (Siege Media, 2025)
  2. Bloggers who update older posts are 2.5x more likely to report strong results. (Orbit Media, 2024)
  3. WordPress users alone produce 70 million new posts each month. (WordPress, 2025)
  4. If your blog is under a year old, aim to publish six to eight posts per month around key topic clusters aligned with your brand. (HubSpot, 2024)
  5. For complicated niches requiring more in-depth research, prioritize quality over quantity, aiming for two to four posts per month. (HubSpot, 2024)
  6. Over 2.5 billion blog posts are published each year. (WebTribunal, 2023)
  7. Over 55% of marketing experts say it takes 3–9 months to gain initial traction for a new blog, and significant traction can take over a year. (Siege Media, 2025)
  8. 29% of internet users read blogs one to four times a month, 18% read them daily, and 17% never read blogs. (HubSpot, 2023)

SEO and Guest Blogging Statistics

SEO writing and guest blogging are essential for boosting your blog’s reach and performance. These strategies improve search rankings and bring in valuable links, helping you attract more traffic.

  1. 58.5% of all U.S. Google searches are “zero-click,” meaning users either end their session without clicking any results or immediately search for another query. (Siege Media, 2025)
  2. Only 41.5% of Google searches result in a click, reflecting a shift in how users interact with search results. (Siege Media, 2025)
  3. The percentage of content marketers who say link building plays a prominent role in their strategies dropped from 73.3% in 2024 to 53.3% in 2025. (Siege Media, 2025)
  4. Among those still focusing on link building in 2025, only 21.4% use manual outreach as their main strategy, down from 38.2% in 2024. (Siege Media, 2025)
  5. The average Page One-ranking content for popular keywords is updated within the last two years on average, underlining the importance of content freshness. (Siege Media, 2025)
  6. 41% of SEO experts consider link building the most difficult aspect of search optimization. (HubSpot, 2022)
  7. An analysis of 912 million blog posts found that 94% of content lacks links. (Backlinko, 2025)

Blog Revenue Statistics

Starting a blog is the first step, but how can it actually generate revenue? Understanding content marketing ROI is key to turning your blog efforts into profit.

  1. Among marketing and media leaders, around 59% identified retaining and expanding existing customers as the most impactful content measure driving their organizations’ revenues. (Statista, 2024)
  2. On average, bloggers earn around $45,000, with most making between $38,440 and $51,906. (Ryan Robinson, 2024)
  3. 73% of B2B marketers consider content marketing the most effective strategy for generating leads and sales. (Fireword)
  4. Businesses that consistently blog experience 13x higher positive ROI compared to those that don’t. (Fireword)
  5. For B2B companies, content marketing, particularly through blogs and white papers, provides the highest return on investment. (Fireword)
  6. With marketing budgets shrinking, 83% of marketing leaders now view proving ROI as their top priority. (Fireword)
  7. Companies that leverage advanced analytics see a 5%-8% higher marketing ROI compared to their competitors. (Fireword)

Blog Design and Visual Statistics

Blog content design greatly impacts how readers engage with your content. From the images you use to the layout of your posts, the right visuals can make your blog more appealing and keep visitors coming back.

  1. 44.4% of content marketers using interactive content report their strategy as “mildly” or “very” successful, compared to 39.9% of those not using interactives. (Siege Media, 2025)
  2. 36.4% of content marketers created interactive content at the start of 2025, down from 62.3% in 2024. (Siege Media, 2025)
  3. Visual storytelling is overtaking text-heavy content formats, with 21% of marketers citing short-form video and 19% citing images as delivering the highest ROI. Marketers plan to invest more in these channels in 2025. (HubSpot, 2025)
  4. When it comes to visuals, 1 in 4 bloggers incorporate video into their content. (Orbit Media, 2024)
  5. Almost every blogger adds images to their posts, and 50% include two to three images. (Orbit Media, 2024)
  6. Key elements driving blog results include audio (39%), video (25%), and images (20%). (Orbit Media, 2024)

Business Blog Statistics

Business blogs aren’t just for sharing updates — they’re a powerful tool for building authority and driving growth. When done right, they can turn your website into a lead-generating machine.

  1. Only 54.7% of content marketers identified their industry as hyper-competitive or very competitive in 2024, while 66.5% said the same in 2025. (Siege Media, 2025)
  2. There was a 2.3% YoY decline in overall confidence in content marketing strategy, with a notable difference between B2C and B2B. (Siege Media, 2025)
  3. 43.3% of B2C content marketers report strategy success, compared to 32% of B2B professionals. (Siege Media, 2025)
  4. The global content marketing market was valued at $413.2 billion in 2022 and is projected to reach $2 trillion by 2032, a CAGR of 16.9%. (Allied Market Research, 2023)
  5. 76% of B2C marketers used blogs to distribute content in the past 12 months, making it the second most popular distribution channel after organic social media. (Content Marketing Institute, 2023)
  6. For B2B brands, the top marketing channels for ROI in 2024 were website, blog, and SEO. (HubSpot, 2025)
  7. 72% of B2B customers engage with at least three pieces of content before contacting a salesperson. (Demand Gen Report, 2022)
  8. 84% of B2B marketers use blogs on corporate websites, while 71% use email newsletters. (Content Marketing Institute, 2025)

Kick-Start Your Content Strategy Today

Now that you have top blogging statistics at your fingertips, you can incorporate them into your content strategy.

Need help implementing a built-out content strategy? Siege Media is here to help you create content that is proven to drive prospects to your website and increase your blog’s ROI. Learn more about our content marketing services.

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