Subscribe to our blog

Finally, the answer to the question you’ve always wanted to know.

You may have heard it several times in your potential client engagements or you may be wondering for yourself – can content marketing be tested?

To put it simply… no.

But, don’t worry! Just because content marketing takes time doesn’t mean there aren’t indicators of what is working for a brand and what is not.

In this episode of Content & Conversation, CEO Ross Hudgens and Drew Page, Associate Director of Marketing, discuss the philosophy behind good content marketing and why the best results can take up to six months.

Show Notes:

  • 00:53: The philosophy behind testing content marketing
  • 1:39: Why we don’t do short engagements
  • 2:25: How building a recognizable brand plays a part
  • 3:03: Best-in-class content = time
  • 3:44: The timeline from first day of engagement to ranking page 1
  • 6:19: Difference in timeline for a low-authority website
  • 7:36: How to deal with clients new to content marketing
  • 8:58: Case study examples
  • 10:24: Why six months is the magic number
  • 11:01: How you know your content isn’t working

Show Links:

Related Posts