No matter your role — digital marketer, entrepreneur, freelancer, or business professional — learning content marketing is crucial and should be part of your skill set.
Considering that 54% of businesses are increasing their content marketing budgets, there couldn’t be a better time to delve into the depths of content marketing and expand your knowledge in this field.
Plus, with content marketing becoming increasingly competitive, as 57% of marketing professionals admit their industry is seriously cutthroat, it’s absolutely crucial to grab any edge you can get over the rest of the pack.
The numbers don’t lie. Whether you’re an eager beginner ready to learn or an experienced digital marketer looking for new insights to enhance your expertise, we’ve put together a list of the best content marketing courses so you can find the best one to level up your content marketing game.
- Siege Media: SiegeLearn
- Hubspot: Content Marketing Certification
- SEMrush: Content Marketing Toolkit
- Udemy: Content Marketing Masterclass
- Superpath: Pro Membership
- The Content Studio: Automation 101
- Udemy: Business Growth Content Marketing
- Ahrefs: Blogging for Business
- CMI: Content Marketing University
- Omniscient Digital: Content Strategy Course
- The Blueprint Training: Content Marketing Training
1. Siege Media: SiegeLearn
Offered by: Siege Media
Instructors: Ross Hudgens, Caroline Gilbert, and Vince Nero
Best for: Content writers, SEO analysts, business owners, and link builders
Duration: 5+ hours
Price: $749
Certification: Yes
With over a decade of experience in the content marketing industry, Siege Media has consistently delivered outstanding content and remarkable outcomes for our clients. In fact, our content alone generates a monthly client traffic value of approximately $7.4 million.
To unravel the mystery behind our exceptional outcomes, look no further than our course, SiegeLearn. It’s the resource we employ to train our team, revealing the secret sauce behind our success.
SiegeLearn includes over 45 lessons and 25+ videos covering content creation, content strategy, linking building, and outreach methods that can help you improve your content marketing skills. These modules include effective and actionable techniques that have formed the backbone of what’s made us a successful agency.
What you’ll learn:
- The ins and outs of the SEO framework
- Google ranking factors
- The Skyscraper technique
- How to effectively perform content outreach
- Our S.U.C.C.E.S.S. method
2. Hubspot: Content Marketing Certification
Offered by: HubSpot
Instructors: Justin Champion, Lindsay Thibeault, Abigael Donahue, AJ Beltis, Andy Crestodina, Guillaume Delloue, Beth Dunn, Christine Lee, Jami Oetting, Matthew Howells-Barby, Nadya Khoja, Rollo Wenlock, Julia Farina, and Corey Braccialini
Best for: Entry level marketer, future managers
Duration: 7 hours and 50 minutes
Price: Free
Certification: Yes
If you’re looking for a comprehensive introduction to content marketing, HubSpot Academy’s Content Marketing Course is a great option. This course is free and provides a broad overview of the field, perfect for entry-level marketers or future managers.
The course comprises 54 informative videos and requires completing 11 quizzes successfully to obtain your certificate. Its 12 lessons cover essential topics such as generating captivating content ideas, developing effective video marketing strategies, and mastering SEO.
What you’ll learn:
- Content creation strategies
- How to plan your content goals
- SEO techniques
- How to measure your ROI
3. SEMrush: Content Marketing Toolkit
Offered by: Semrush
Instructor: Ashley Segura
Best for: Content marketing tool basics
Duration: 2 hours
Price: Free
Certification: Yes
If you find yourself at a loss and uncertain about how to effectively promote your brand and identify your target audience, the Semrush Content Marketing Toolkit Course serves as an excellent launching pad to get you started on the right path.
The Semrush Academy team developed this course to provide students with guidance on utilizing their SEO Toolkit for content creation. It offers a concise introduction to content marketing and covers important topics such as Google Analytics, keyword research, content auditing, and creating a content calendar.
What you’ll learn:
- How to build a competitive research workflow
- Keyword research
- Social media marketing
- SEO principles
- Fundamentals of marketing analytics
4. Content Marketing Masterclass
Offered by: Udemy
Instructor: Brad Merill
Best for: Entrepreneurs, freelancers, marketers, and executives
Duration: 3 hours and 30 minutes
Price: $84.99
Certification: Yes
With a track record of instructing over 100,000 students and providing training to over 500 companies, Brad Merrill, the course author, has established himself as an authoritative figure in content marketing.
This comprehensive course encompasses 82 lessons, covering many topics, including web design, content ideas, copywriting, various content types, SEO-driven content marketing, promotion strategies, and more.
What you’ll learn:
- How to inspire action through your content
- Effective content types
- How to build a sales funnel through your content
- How to analyze data and measure your results
- Content promotion techniques
5. Superpath: Pro Membership
Offered by: Superpath
Instructor: Jimmy Daly
Best for: Networking and content strategy
Price: $50/month or $500/year
Certification: Yes
Superpath nurtured a thriving community of content marketers before switching to a paid subscription model, and the Superpath Pro Membership is unlike any other content marketing certification program out there. You won’t just get presentations, ebooks, and other resources; you’ll also have access to weekly office hours, 1:1 mentorship meetings, and high-level strategy insights to accelerate your content marketing skills.
Once you finish the content marketing program, you’ll receive a certification verifying your participation. Superpath frequently updates the resources available to members so you can continue subscribing for exclusive content and networking opportunities.
6. The Content Studio: Automation 101
Offered by: The Content Studio
Instructor: Tommy Walker
Best for: Managing content operations
Duration: 5 weeks
Price: $300
Certification: No
Solid content creation takes time, but you’ll want to save those hours for strategy and creativity, not manual tasks.
That’s why The Content Studio created the Automation 101 Course, which teaches you how to streamline manual tasks associated with content marketing through automation. These proven strategies have significantly contributed to the success of prominent companies like CXL, Shopify Plus, and the QuickBooks Resource Center.
What you’ll learn:
- The fundamentals of automation
- What tasks you can automate
- How to build out your automations
- How to minimize manual input
7. Udemy: Business Growth Content Marketing
Offered by: Udemy
Instructor: Phil Ebiner
Best for: Social media influencers, entrepreneurs, and beginner digital marketers
Duration: 5 hours and 30 minutes
Price: $19.99
Certification: Yes
If you want to grow your platform to expand your business or brand, Phil Ebiner’s course, Grow Your Business With Content Marketing, on Udemy is an excellent investment.
Phil tailored the course for beginners and provides a solid foundation in content marketing, empowering you to boost website traffic, expand your follower base, enhance your social media marketing strategies, and ultimately drive more sales.
This course offers practical and actionable strategies that businesses of any size and budget can attain, and draws from the instructor’s personal experience in leveraging content marketing to build a successful 7-figure business.
What you’ll learn:
- How to create marketing funnels
- Publishing formats and cadences
- How to use AI tools for content creation
- How to get more followers and subscribers
- How to promote content on social media platforms
8. Ahrefs: Blogging for Business
Offered by: Ahrefs
Instructor: Tim Soulo
Best for: Beginner bloggers and marketers
Duration: 4 hours and 50 minutes
Price: Free
Certification: No
Blogging for Business is a blogging course Ahrefs created to teach you how to launch and expand your blog, effectively converting readers into valuable customers. If you’re aspiring to launch your own blog or take charge of your company’s blog, this course serves as an excellent entry point, providing a free learning opportunity that can be completed in under five hours.
This free course offers 40 lessons that provides an in-depth yet concise understanding of content marketing strategies you can use for your own business’s blog.
What you’ll learn:
- Blogging strategies that attract potential customers
- How to get consistent traffic from search engines like Google
- How to find blog post topics
- How to optimize your articles
- Strategies for promoting your blog
9. CMI: Content Marketing University
Offered by: Content Marketing Institute (CMI)
Instructor: Robert Rose
Best for: Enterprise brands
Duration: 30+ hours
Price: $995
Certification: Yes
The Content Marketing Institute offers a flexible program, or “University,” that covers the entire range of content marketing from planning to measuring results and everything between. Designed by the CMI, this course caters to the needs of enterprise brands and entire departments seeking to improve their skills collectively, while also benefiting individuals who aim to enhance their personal content marketing expertise.
The course offers an online training program that includes 11 core classes taught by Robert Rose, the chief strategy officer of CMI. You’ll also have the opportunity to choose from elective courses taught by renowned industry thought leaders.
By signing up, you gain complete access to all course materials for one year from your registration date.
What you’ll learn:
- The three pillars of content marketing strategy
- The operating models of content
- Developing audience personas
- The story map strategy
- The future of content marketing
10. Omniscient Digital: Content Strategy Course
Offered by: Omniscient Digital
Instructors: David Ly Khim, Alex Birkett, Allie Decker, Irina Nica
Best for: B2B software businesses
Price: $197/month for six months
Certification: No
Given Omniscient Digital’s reputation as a top-tier B2B SEO agency for SaaS companies, it’s unsurprising that they packed their Digital Content Strategy Course with extensive knowledge derived from their wealth of experience.
The course’s primary objective, specifically tailored to the SaaS industry, is to equip you with invaluable techniques such as constructing a comprehensive content roadmap and employing frameworks that effectively engage your audience to become paying customers.
What you’ll learn:
- How to perform content audits
- The blueprint to create content that generates backlinks
- How to perform keyword research
- How to build a content roadmap
- The Barbell Strategy
11. The Blueprint Training: Content Marketing Training
Offered by: The Blueprint Training
Best for: Agencies and in-house teams
Duration: 10 hours
Price: $2,900
Certification: No
The content marketing course offered by The Blueprint Training gives you and your team a comprehensive understanding of the content marketing process. It is the most expensive one-time payment course on this list, but it’s a great resource for agencies and in-house marketing teams looking to level up their game.
This 17-module course covers a wide range of topics, including SERP intent, content tactics, audience personas, content strategies, and topic ideation—among others. You’ll also be able to access helpful templates for outlining, content strategy, and audience personas.
What you’ll learn:
- Generating and managing content
- Implementing diverse content tactics
- Conducting technical SEO audit
- How to perform link outreach
- SEO reporting essentials
Do You Need To Take a Content Marketing Course?
Whether you’re new to content marketing or a seasoned pro, signing up for a content marketing course can be beneficial — if you choose a course worth taking.
If you want to learn content marketing from the best of the best, look for courses and workshops run by industry experts who can offer unique, firsthand insights into what makes a content marketing strategy successful.
When you enroll in a course designed to make you a better content marketer, you stand to gain valuable skills like:
- SEO content writing and technical SEO tips
- Proven content strategies and frameworks
- AI applications in content management and creation
- Creating a content-driven sales funnel
- Conducting data analysis to maximize your content ROI
- Content promotion and link building tactics
How To Use Your Content Marketing Certification
You don’t want to waste your time (or money) on content marketing training if it doesn’t improve your strategies or advance your career.
Programs that offer tangible outcomes, such as accredited certifications, networking opportunities, and printable resources, can provide lasting benefits that you can continue to reference and build upon long after you finish the final module.
Elevate your expertise by taking a content marketing course with proven results to hone your skills and grow your business.
Grow Your Skills With a Content Marketing Course
While all of these content marketing courses offer significant skills and knowledge, you’ll find that some courses are more suitable than others depending on your current needs and skill set.
Mastering the dynamic field of content marketing requires dedication and continuous practice. While we encourage you to acquire this valuable skill, collaborating with a team of content marketing experts is a wise choice.
At Siege Media, our team comprises experienced content strategists, designers, SEO specialists, front-end developers, and editors. With our extensive expertise, we’ve consistently crafted exceptional content over the years for our clients. Explore our content marketing services to discover how Siege can assist you in achieving your business goals.
