The world of content marketing has come a long way since businesses first started putting information online. As technology continually improves, the smartest content marketers are taking advantage of every new format available and testing the waters of new content marketing frontiers.
In 2019, we saw more frequent and higher-impact Google Algorithm changes, which forced more sites to focus on mobile-first best practices and on improving trust and expertise signals.
TikTok continued to climb the social media ranks as the third most downloaded app (surpassed only by WhatsApp and Facebook Messenger), presenting new opportunities for hungry marketers. We also saw voice content making a push that’s sure to persist as people continue to add smart devices like Alexa and Google Home into their lives.
As the landscape continues to change, so should content marketing strategy. The businesses that survive and thrive will be those that are most in tune with the latest trends. Knowing where and how to spend content budget effectively is a must. To help keep you informed, we’ve put together a rundown of all the top content marketing statistics and trends that you need to know in 2020.
Click on a statistic to get a closer look.
Content Marketing Trends
Only 9% believe their strategy is excellent. SEMrush
B2B Content Marketing Statistics
B2C Content Marketing Statistics
Email Marketing Statistics
click-to-open rate. Experian Marketing Services
Video Marketing Statistics
60% contain lists and
59% statistics. Orbit Media