This week on Content & Conversation, Bernard Huang, founder of Clearscope and Ross dive deep into the state of the SEO industry and how this could impact the future of SEO.
Bernard brings expertise in SEO and computer science to give a unique point of view on this wave of AI (and exponentially growing AI content), how it’s changed the landscape thus far, and how it could continue to evolve content and search down the line. We also gain insight into how the Clearscope team is factoring these changes into the evolution of their features and planning for what’s to come.
In this episode, you can expect insights on AI and information gain, a breakdown of what the leading search engines are looking for, and predictions from leading SEO experts.
Show Notes:
- 00:00: Intro
- 00:40: Clearscope and the future of SEO
- 13:08: What are language models actually good for?
- 29:10: Using the data to guide strategy
- 39:00: Discussing Reddit and SERPs
- 49:00: Is there optimism for the future?
