Siege Media helped increase the organic traffic value of AAA’s blogs by $111,849
1,973%
increase in traffic value to AAA’s Trip Canvas blog
$14,287
increase in traffic value to AAA’s Auto blog
$8,692
increase in traffic value to AAA’s Discounts blog
AAA is a federation of affiliated motor clubs dedicated to improving the lives of over 61 million members. As a trusted advisor in the travel, automotive, and discount spaces, AAA brings value and expertise to its members through advocacy and high-quality services.
Industry: E-commerce
Location: Heathrow, FL
Services Provided: Content marketing and SEO
Challenges
AAA was searching for an agency that could help them boost ranking performance and organic traffic to better connect with their target audiences.
With three blogs, each across a different vertical (travel, auto, and discounts), AAA needed a strategic partner that could develop a unique content strategy for each of their blogs to help outperform their wide range of competitors.
Additionally, AAA had existing content across its blogs. Because of this, Siege Media needed to audit the blogs to identify fruitful revamp opportunities and drive quick results.
The results
Growth summary
To achieve AAA’s goals of improved rankings and increased organic traffic, Siege Media took a different approach for each blog.
For Trip Canvas, AAA’s travel blog, Siege Media targeted long-form destination-specific content with high search volume and low keyword difficulty.
This led to massive success, including a $88,870 increase in organic traffic value for the Trip Canvas blog and Top Vacation Spots in the US, becoming the top-traffic driving page, bringing in over 23K monthly visits.
To reach auto enthusiasts within AAA’s target audience, Siege Media created content related to auto repair and its associated costs, leading to a $14,287 increase in organic traffic value for AAA’s Auto blog. How Much Does It Cost To Replace Brake Pads?, for example, drove significant results, with 25.8K monthly visits and an organic traffic value of $30.3K.
Lastly, Siege Media needed to create articles that showcased AAA’s discount partnerships and reached current and prospective AAA customers looking for savings. Siege Media achieved this by targeting high search volume “how much” and “how-to” terms like “how much are Universal tickets” and “how to get cheap hotels.”
This approach brought significant gains to AAA’s Discount blog, including a $8,692 increase in traffic value, with How Much Are Disneyland Tickets driving more traffic to the Discounts blog than any other page.
Ultimately, Siege Media’s engagement with AAA has driven monumental results. AAA’s blogs experienced a 297% increase in organic traffic, a $111,849 increase in traffic value, and more than 30 posts ranking in the top 10 for their target keywords across all three blogs combined.
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