How Siege Media got 30 posts ranking Page One for Audible

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posts ranking Page One on Google

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Audible is the leading creator and provider of premium digital spoken audio content, offering customers a rich destination for insight and inspiration to enhance their daily lives. They are the world's largest library of audiobooks and more.

Industry: E-commerce, B2C

Location: New York, New York

Services Provided: Content marketing


Audible had many content initiatives running at once, but were unable to prioritize and execute internally. They were looking for a partner for more than just copywriting—an agency who understood search and how to create high-quality content to match their brand and expectations.

Growth summary

Search-driven content marketing for an e-commerce leader.

We started the engagement with comprehensive keyword research and a brand discovery–uncovering hundreds of keyword opportunities for “best audiobook” type queries. Surprisingly, many of these queries Audible either had zero content around or content that was performing poorly.

Our team of content marketing specialists, SEO analysts and copy editors were able to produce content at record speed for the company. We built a content calendar to help scale content production, work with their internal editors and get work published on time. Every post had search built in to ensure ranking potential, while our writers and editors combed over each word to guarantee accuracy and brand consistency. Additionally, we noted when there was duplicate content or old posts that could potentially cannibalize rankings of anything we created.

At the end of the campaign, we produced over 50 articles—30 ranking #1 and 48 rankings on page 1.

Top performing Audible content

The Best Fantasy Audiobooks to Take You Out of This World

The results

  • Ranking Page One for “best fantasy audiobooks”
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The Best Sci-Fi Audiobooks to Blast You into Another Galaxy

The results

  • Ranking #1 for “best sci-fi audiobooks”
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20 Best Mystery Audiobooks to Entertain Your Inner Sleuth

The results

  • Ranking #1 for “best mystery audiobooks”
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Stephen King’s 20 Best Audiobooks: The Definitive List

The results

  • Ranking #1 for “best Stephen King audiobooks”
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