Siege Media powered a 7,489% traffic value increase for FSC’s blog
6,409%
increase in monthly organic traffic to the blog
19%
increase in links sitewide
23%
increase in traffic value sitewide
Forest Stewardship Council (FSC) is an international non-profit organization that helps manufacturers, businesses, and consumers source products and materials from sustainable forests.
Industry: Consumer
Location: Bonn, Germany
Services Provided: Content Marketing and SEO
Challenges
Having never engaged in content SEO, FSC was looking for a partner to help guide them through the process. As a high-authority site deeply rooted in sustainable forestry, they wanted a team that could create content that ranks well and drives traffic.
In addition to developing SEO strategies, FSC wanted a partner that could provide training to help build their internal team’s expertise. They also needed a partner to help them execute English-language content that reflects their commitment to sustainability while positioning them as a trusted authority in the field.
After vetting several agencies, FSC chose Siege Media for its proven ability to deliver high-performing SEO content and its skill for knowledge-sharing.
The results
Growth Summary
Siege Media’s expertise and hands-on guidance made them the ideal choice to help FSC achieve its content goals while building a foundation for long-term success.
Since FSC was new to content marketing and SEO, Siege Media started the partnership with an extended onboarding process to instill confidence. For example, Siege Media took the Keyword Opposition to Benefit (KOB) analysis a step further by translating it to other languages to help build the foundation for future global content.
Siege Media then moved forward with a content strategy document that included sitewide content strategy recommendations, competitor strategy, and the interpretation of their design. As part of the extended onboarding process, Siege Media put together a three-year plan instead of the typical one-year plan to align with FSC’s internal planning.
FSC’s main goals were to develop content in their English domain that would be applicable internationally and rank in multiple countries for their priority keywords. From there, Siege Media created a Keyword Opposition to Benefit (KOB) analysis that expanded these topics and helped create a content roadmap that mapped out three years’ worth of content to boost traffic and build more brand awareness.
To ensure the creation of the most credible and impactful content, Siege Media collaborated closely with key stakeholders and forestry experts, conducting multiple rounds of subject matter expert (SME) interviews. This approach allowed Siege to deeply immerse themselves in the nuances of the field, equipping them with the expertise needed to craft highly authoritative and compelling content for FSC.
What sets Siege Media apart is the commitment to aligning the internal team with client goals and fully understanding FSC’s unique expertise. This ensured that the strategies and content delivered were highly effective and specifically tailored to FSC’s needs and objectives.
Throughout the engagement, Siege Media also provided additional training, like an SEO training workshop and ad-hoc SEO recommendations, to help continue the FSC team’s learnings and provide extra value.
Since the partnership, FSC has seen a $7,489% increase in traffic value for the blog, a 6,409% increase in blog organic monthly traffic, and a 3,600% increase in blog links.
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