How Siege Media Increased Invaluable’s Organic Traffic by 200,000+ Monthly Visits


increase in monthly organic traffic in two years


increase in monthly traffic value


links generated

The Client

Invaluable is a bidding platform for live auctions from all over the world. They are the leading online marketplace for fine art, antiques and collectibles.

Industry: eCommerce

Location: Boston, Massachusetts

Services: Content Marketing


Invaluable was looking for an agency to power their link building strategy as a replacement for an underperforming vendor. While brought on originally for link building, we also saw opportunities to transform their entire content strategy.

Growth Summary

Through a redesign of Invaluable’s blog and a deep analysis of their target market, we were able to rethink their strategy and combine link acquisition with top- and middle-funnel brand awareness that was previously unseen for the brand.

Our content covered a mixture of middle-funnel topics such as “what is a Mandala” and “how to determine football trading card value.” We also tackled link-focused brand plays such as “Shakespearean insults” that resonated both with their current audience and a new audience that became exposed to their content after it was distributed through email outreach.

The strategy, applied monthly over two years, created a compounding effect for Invaluable and drove more than 200,000 incremental visitors and $150,000 in incremental traffic value for the brand.

Amanda Nolan Director of Content

“Terrific results. Thanks to you and the Siege team for working through finding the right balance of on-brand, shareable content.”

Amanda Nolan

Director of Content