increase in monthly organic traffic in two years
increase in monthly traffic value
Invaluable is a bidding platform for live auctions from all over the world. They are the leading online marketplace for fine art, antiques and collectibles.
Location: Boston, Massachusetts
Services: Content Marketing
Invaluable was looking for an agency to power their link building strategy as a replacement for an underperforming vendor. While brought on originally for link building, we also saw opportunities to transform their entire content strategy.
Through a redesign of Invaluable’s blog and a deep analysis of their target market, we were able to rethink their strategy and combine link acquisition with top- and middle-funnel brand awareness that was previously unseen for the brand.
Our content covered a mixture of middle-funnel topics such as “what is a Mandala” and “how to determine football trading card value.” We also tackled link-focused brand plays such as “Shakespearean insults” that resonated both with their current audience and a new audience that became exposed to their content after it was distributed through email outreach.
The strategy, applied monthly over two years, created a compounding effect for Invaluable and drove more than 200,000 incremental visitors and $150,000 in incremental traffic value for the brand.
“Terrific results. Thanks to you and the Siege team for working through finding the right balance of on-brand, shareable content.”