Siege Media helped a leading livestream shopping platform add $658K+ in monthly traffic value
$658.4K
increase in monthly traffic value
458%
organic traffic growth
25%
growth in referring domains
A livestream and video shopping platform connecting brands and creators with shoppers through shoppable video content.
Industry: E-commerce
Location: United States
Services provided: SEO consulting
Challenges
The client came to Siege Media with a technical SEO problem operating at a scale most sites never encounter. More than 40 million videos on the platform shared duplicate title tags and meta descriptions, creating conflicting signals for search engines and putting crawl budget and indexation at risk across the entire video library.
The creator platform itself compounded the issue: Without a native field for video descriptions, thousands of creators were publishing video content with no scalable path to optimization.
The team also needed to plan and measure changes without full visibility into their own data. Direct GA4 access wasn’t available, which made it difficult to establish clean baselines or track the impact of experiments. And with everything needing to work “at scale” rather than page by page, standard SEO recommendations had to be rebuilt from the ground up. Manual, one-off fixes weren’t a realistic option for a video library this size.
The client also wanted a path into AI-driven search, but internal technical constraints were blocking AI crawlers from accessing key content, limiting visibility in emerging AI search surfaces at exactly the moment that channel was becoming more important.
The results
Growth summary
Given the scale of the challenge, Siege Media’s strategy centered on building scalable systems rather than optimizing individual pages. The team worked with the client’s engineering and creator platform teams to establish CMS-level guardrails and automation that could improve SEO fundamentals across millions of videos at once, rather than relying on manual, page-by-page fixes.
A major piece of that work was tackling the platform’s thin and duplicate content problem at the source by developing a framework to turn existing video transcripts into structured, unique on-page content and metadata. The team also established URL and page hierarchy guidelines for new videos going forward, giving search engines cleaner signals without the risk of restructuring URLs across the existing video library.
As the engagement progressed, its scope expanded to include a technical international SEO audit built around one core market as a “guiding star” configuration. This created a scalable framework that the client could apply across future international expansion, and the strength of the audit helped drive a contract extension into the following quarter. Siege Media also delivered a structured, RICE-based A/B testing framework, complete with confidence scoring templates and QA checklists. This let the team safely pilot layout and content changes on a platform where core revenue was always on the line, without destabilizing the shopping experience.
On the design side, Siege Media’s UX team partnered directly with the client to build desktop and mobile wireframes that wove SEO-critical content, like transcripts and product details, into the page below the fold without disrupting the core shopping flow.
The results showed up quickly. Traffic to the client’s video subdirectory grew 458% over an eight-month period, while monthly traffic value increased by $658.4K. Referring domains grew 25% over the same period. By the end of the engagement, the client had a clear roadmap of action items to execute independently, along with the frameworks and technical foundation to keep scaling video SEO on its own.
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