How Siege helped increase Pacaso’s organic traffic 193% in 14 months

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Siege-generated pieces ranking on Page One

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Increase in traffic value to /blog in 14 months

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Increase in links in 14 months

Pacaso enriches lives by making second home ownership a reality for more people through a modern approach. With Pacaso, homeowners truly own the home while Pacaso handles headaches like property management and scheduling, making second homeownership hassle-free.

Industry: Home, real estate

Location: San Francisco, California

Services provided: Content marketing, SEO


Pacaso came to Siege Media because their content was lacking visibility. While they were an established leader in the second home space, they were struggling to bring in a broader audience to increase blog engagement and high-quality backlinks to improve their overall Domain Rating (DR). Since the Home and Real Estate industry is competitive, Pacaso wanted a partnership that mirrored the fast growth of their company with fast growth on the SERP.

The results

Growth summary

At the start of Pacaso’s engagement, Siege Media discovered a content gap in the travel and vacation industries. Siege executed a Keyword Opposition to Benefit (KOB) Analysis that prioritized keywords centered on promotable content appealing to luxury homeowners — Pacaso’s main audience — while providing high link-generation promise to meet Pacaso’s link-building goals.

Siege centered the content strategy on the lifestyle of second home owners and aspirational second home owners through promotable assets and outreach. We prioritized the creation of data-driven posts, printables, and other downloadable content like long-form guides to cater to luxurious lifestyles — like these posts about snowbird destinations or how to buy a house in another state.

We also created interactives and updated Pacaso’s existing content with top-notch design assets and promotables to take their content to the next level.

The strategy paid off, as 30 posts quickly ranked on Page One. Our interactive Second Home Calculator brings in nearly 1,000 users in organic traffic per month, with an organic traffic value of $2,800. The Siege-created post, Vrbo vs. Airbnb and its informational visual ranks on Page One and accounts for $2,400 in monthly traffic value.

Ultimately, Siege identified opportunities for Pacaso to expand its content offerings into tangential markets, high-end news, and city-focused outlets while maintaining its strong presence in the second home space.

Top performing Pacaso content

Second Home Calculator

The results

  • Ranking on Page One for "second home calculator"
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29 Most Popular Types of Houses and Structures

The results

  • Ranking on Page One for "types of houses"
  • $5,934 in monthly traffic value
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Average Vacation Cost

The results

  • Ranking on Page One for "average vacation cost"
  • 106 links
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