Siege Media assisted in a total annual traffic value increase of $324K for Rainbow Restoration
$324K
total annual traffic value increase
4,479
organic monthly conversions
1.4K
links earned in 6 months
Rainbow Restoration is a damage restoration company under Neighborly, prioritizing mold removal and remediation, water damage restoration, and fire damage restoration. It started as a carpet cleaning business that evolved into restoration after extreme damage.
Industry: E-commerce
Location: Waco, TX, U.S. (Neighborly)
Services provided: Content marketing
Challenges
Though Siege Media first identified how-to posts as a format for creating strong-performing content for Rainbow Restoration, we encountered roadblocks with legal and branding from the larger Neighborly umbrella.
Additionally, Rainbow Restoration already had content living on their website, so Siege Media began the engagement by identifying refresh opportunities for post optimization.
Growth summary
Siege Media immediately pivoted from a how-to format for blog posts and leaned into topics that would support an increase in conversions. This included a high volume of low-scope revamps that ranked on pages 2-3 of their respective SERPs.
These revamp projects mainly included core service pages as well as queries centered around “who should you contact for X services?” These typically lived on page 2 or 3 of the SERP but quickly jumped to Top 10 rankings.
Next, Siege Media honed in on topics with a stronger focus on organic link intent. Siege Media positioned these posts as a great way to earn links on other sites with high Domain Ratings and focused on establishing Rainbow Restoration as a trusted source for post-disaster recovery needs. All of this resulted in a $27K increase in traffic value in only six months, creating an overall annual traffic value increase of $324K.
Siege Media and Rainbow Restoration are now moving into a blended strategy as we continue our partnership. Our strategy includes identifying and revamping more service pages and blog content with conversion intent. At the same time, Siege Media is seeking out net-new topics that will drive traffic, organic links, and awareness for Rainbow Restoration.
Featured content
We'll level up your content. You'll see the results.
