E-commerce•

How Siege Media increased Tushy’s traffic value by 323% in 6 months

323%

increase in traffic value to /blog/ in six months

400%

increase in organic traffic to /blog within one year

Top traffic

attributed to Siege-generated content

Tushy is a team of toilet crusaders fighting for clean bums, reduced global wastefulness and turning consumers into born-again bidet lovers.

Industry: E-commerce

Location: Brooklyn, New York

Services provided: Content marketing, SEO

Challenges

Following Tushy’s launch as the premiere easy to install at-home bidet brand, they wanted to broaden their reach beyond “bidet” keywords. They needed help on content strategy and advising their editorial team on how to get content ranking.

Growth summary

We never like to pick a favorite client, but Tushy tops the list as one of the most fun brands to work with. Tushy was new to search-driven content marketing and needed an agency that could not only tie keywords back to their unique product, but also get their playful “cut the crap” brand voice.

At the start we conducted a keyword opportunity analysis to find non-branded keywords around terms like “poop,” “butt,” and “toilet.” Yes, you read that right.

Following our research, we outlined topics to split between our content writing team and this internal team. For any topic handled by Tushy, we provided strategic guidance to their writing team to execute content efficiently and ensure it was optimized. In addition to blog content, we looked at content across all their properties and provided recommendations for product pages, YouTube, UX/UI and more. We also took on creating link building content end-to-end for them to continue to improve their domain authority.

The end result was skyrocketing performance, with a 400%+ increase in organic traffic to their blog and 168% increase to their site as a whole.