For a long time, our team has defaulted to two forms of content: seasonal and non-seasonal. Seasonal was as you might imagine it: Christmas, Thanksgiving, New Years — very clear cut, time-driven trends that inform sharp spikes of demand as they approached.
You can't generate easily generate for every keyword on the web - there's a subtlety that separates the winners from the losers. In this post, we diagnose the tactical differences between keywords that will give you an action plan to start ranking for all of them.
It's the holidays, and nobody is responding to your pitches. Problem: you didn't start pitching early enough. Solution: understand how soon bloggers schedule holiday content, and start pitching on time. This survey reveals the optimal time to be pitching seasonal content to lifestyle bloggers on the web.
Hate list posts? We (generally) do too. So when we do them, we do them right. This post summarizes 15 "new" tips we've been loving recently that will help move the needle of your content marketing efforts.
Start with a subreddit, then build content for it. If you can do it, this formula is one of the most powerful ways to create high-visibility content on the web. We created a spreadsheet giving you a way to find the highest trafficked subreddits for your next content piece.